Consumer Brand Manager jobs in United States
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Alma Lasers ยท 4 days ago

Consumer Brand Manager

positionChicago, IL
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$90K/yr - $95K/yr
date5+ years exp

Alma Lasers is a company focused on the medical aesthetics space, and they are seeking a Consumer Brand Manager to lead marketing strategies that support practice growth and drive patient demand. This role involves developing integrated digital marketing strategies, managing patient-facing campaigns, and collaborating across teams to optimize brand visibility and revenue targets.

Health CareLaserMedical Device
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Comp. & Benefits

Responsibilities

Develop and execute integrated digital marketing strategies to drive brand awareness, patient demand, and consumable revenue across the medical aesthetics portfolio
Lead the planning and execution of patient-facing digital campaigns, including social media, email, paid media, SEO/SEM, and influencer partnerships, to support product adoption and practice growth
Develop quarterly and annual brand marketing plans that align with business goals, revenue targets, and product priorities
Manage and optimize social media presence across platforms to build brand equity, engage practices, and educate patients on treatments and technology
Collaborate with the Brand Director and Marketing Operations Manager to develop marketing automation workflows that support lead nurturing, patient conversion, and consumable utilization
Analyze digital and social performance metrics to optimize campaigns and meet key performance indicators (KPIs) such as impressions, engagement, and treatment demand
Partner with post-sales teams to align messaging and provide digital toolkits, social assets, and practice-ready campaigns that drive in-office success
Collaborate with product, clinical, and regulatory teams to ensure content accuracy, compliance, and alignment with treatment protocols
Gather insights from providers and key stakeholders to refine digital strategies and enhance campaign effectiveness continuously
Manage digital marketing budgets, prioritizing scalable, high-ROI initiatives that support both brand visibility and practice success

Qualification

Digital marketing strategiesSocial media campaignsSEO/SEM expertiseBrand managementContent creationPerformance analyticsProject managementBudget managementCross-functional collaborationTeam management

Required

Proven ability to plan and execute integrated digital campaigns across social media, paid media, SEO/SEM, and influencer channels
Strong understanding of platform-specific content strategies, engagement tactics, and performance analytics across Instagram, TikTok, Facebook, and emerging channels
Experience building and managing consumer brands, with a clear understanding of positioning, storytelling, and brand consistency across all touchpoints
Ability to translate aesthetic consumer trends and behavior into actionable marketing strategies that drive demand and brand loyalty
Skilled in creating or guiding the creation of compelling, on-brand content for digital, social, and practice use
Strong project management skills to lead end-to-end marketing initiatives, from concept through execution and analysis
Proficient in using digital tools and platforms (e.g., Google Analytics, Meta Ads Manager, HubSpot, etc.) to track KPIs and optimize performance
Experience developing consumer-facing campaigns, toolkits, and resources to drive patient traffic and treatment adoption at the practice level
Ability to work closely with cross-functional teams to align strategy and ensure brand integrity
Capable of managing marketing budgets, prioritizing high-ROI programs, and optimizing resource allocation
Bachelor's degree in Marketing, Business, Communications, or a related field
Minimum of 5-7 years of experience in brand management, preferably within the beauty or consumer-packaged goods sectors
Proven experience in team management
Proven experience in digital marketing, with hands-on expertise in email campaigns, SEO/SEM, social media, paid media, and influencer marketing
Strong track record of driving brand growth and achieving measurable marketing goals, with experience tracking ROI and optimizing marketing campaigns
Proven track record of originating innovative ideas and executing them to a high standard to meet business goals
Documentation showing eligibility to work in the United States will be required

Company

Alma Lasers

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You already know we create amazing technology that helps millions around the world to live better, more confident lives.
dateFounded in 2005
location
Caesarea, Hefa, ISR
people-size501-1000 employees
web-link
http://www.almalasers.com/int/

Funding

Current Stage
Late Stage
Total Funding
unknown
2013-05-03Acquired

Leadership Team

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Eyal David
CEO & President
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Recent News

PR Newswire
Alma Announces Leadership Transition; Lior Dayan Appointed Chairman of Sisram Medical Following Eight Years of Successful Leadership as CEO
2025-12-09
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Company data provided by crunchbase