RELX · 1 month ago
Digital Marketing Manager, Acquisition
New York, NY
Full-time
Onsite
Mid Level
$75K/yr - $125K/yrRELX is a global leader in information and analytics, dedicated to advancing science and improving health outcomes. The Digital Marketing Manager, Acquisition will be responsible for driving new subscriber growth for ScienceDirect AI through the development and optimization of multi-channel digital marketing campaigns targeting academic researchers and professionals.
AnalyticsBusiness Information SystemsConsultingInformation ServicesInformation TechnologyInsuranceRisk Management
Responsibilities
Drive the acquisition funnel: Plan, execute, and optimize digital campaigns to increase awareness, sign-ups, and paid conversions for ScienceDirect AI
Lead channel strategy: Manage campaigns across search, social, display, email, and additional channels. Collaborate with product influencers and cross-functional colleagues to enhance the user journey
Test and optimize: Develop and conduct experiments to refine audience targeting, creative content, and messaging, improving campaign results and conversion rates
Leverage diverse content: Utilize and adapt content marketing assets, including user-generated content, to support acquisition efforts at all stages of the funnel
Collaborate across teams: Work closely with Product, Marketing, Content, Ecommerce, and Analytics teams to align strategies and achieve shared goals
Monitor and report: Use analytics platforms (such as Adobe Analytics, Tableau, Google Ads, Meta Ads, LinkedIn Campaign Manager) to track key performance indicators, analyze trends, and make informed decisions
Maximize channel efficiency: Manage media budgets effectively, balancing immediate growth with long-term customer value
Support user journeys: Help maintain inclusive processes and pathways for both individual and institutional users
Ensure compliance and consistency: Maintain alignment with Elsevier’s tone of voice, responsible communication, and data privacy standards in all digital activities
Qualification
Required
Experience in digital, acquisition, or performance marketing, ideally with SaaS or subscription-based products
Demonstrated ability to manage paid media channels, including search, display, and social platforms such as Google Ads, Meta, and LinkedIn
Familiarity with marketing automation tools (e.g., Braze, HubSpot) and experience working collaboratively with lifecycle teams
Strong understanding of analytics, marketing attribution models, conversion rate optimization, and testing frameworks
Experience managing campaign budgets, forecasting results, and reporting on performance metrics
Understanding of academic research audiences and their workflows is helpful
Proficient with web analytics and attribution tools such as Adobe Analytics, Google Analytics, or Looker Studio
A data-informed, collaborative, and adaptable approach to problem-solving, with an openness to new ideas and continuous learning
Benefits
Generous holiday allowance with the option to buy additional days
Health screening, eye care vouchers and private medical benefits
Wellbeing programs
Life assurance
Access to a competitive contributory pension scheme
Save As You Earn share option scheme
Travel Season ticket loan
Electric Vehicle Scheme
Optional Dental Insurance
Maternity, paternity and shared parental leave
Employee Assistance Programme
Access to emergency care for both the elderly and children
RECARES days, giving you time to support the charities and causes that matter to you
Access to employee resource groups with dedicated time to volunteer
Access to extensive learning and development resources
Access to employee discounts scheme via Perks at Work
Company
RELX
RELX is a provider of information-based analytics for professional and business customs.
Founded in 1993
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1994-10-14IPO
Leadership Team
Asim Fareeduddin
Head of Internal Audit & Assurance
Aurobindo Sundaram
CISO (Head of Information Assurance & Data Protection)
Recent News
2025-12-16
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