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ChildFund Australia · 1 day ago

Digital and Communications Lead - ChildFund Rugby

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

ChildFund Australia is a global organization focused on using rugby as a tool for social impact. The Digital and Communications Lead will design and implement a strategy to convert rugby visibility into supporter engagement and revenue, managing digital platforms and media relations to support ChildFund Rugby's mission.

Child CareNon Profit

Responsibilities

Lead the development and execution of ChildFund Rugby’s global communications for impact strategy to:

Strengthen visibility and brand equity, while consistently and ethically reflecting robust international development principles and supporting revenue generation

Engage audiences across sport, government, and international development

Support priority revenue-generation pathways, with clear and measurable routes from awareness to audience action

Position impact communications as a strategic asset for funding, partnerships, and licence to operate

Ensure a through-line across channels from storytelling to media to digital to commercial partnerships and engagement of donors

Engage social impact partnerships with international sports federations across major event and always-on platforms

Support delivery of sponsorship and partnership obligations through creative storytelling, campaign assets, visibility reports, and evidence-backed impact communications

Building on ChildFund Rugby’s global narrative, build out messaging and ethical, evidence-based stories that authentically centre children and youth, reinforce key Sport for Development outcomes meeting public, commercial partner and revenue generation expectations

Manage the ChildFund Rugby digital ecosystem, including website, social media channels, CRM-linked communications, digital campaigns, paid media and analytics

Shape and deliver a global content calendar integrating delivery milestones, partner activations, rugby events, and audience engagement trends, ultimately designing and optimising digital journeys that convert rugby audiences into supporters, donors, and qualified leads

Test, refine and report on performance to improve

Manage proactive and reactive media engagement across sport, international development, and mainstream outlets

Building and leveraging relationships with sport, international development, and other news media

Pitching and preparing media releases, op-eds, and other features; developing talking points, speeches and briefing notes

Leading crisis communications and issues management in close coordination with leadership

Create engaging multi-format content (video, editorial, graphics, campaign assets) that resonates with diverse audiences across both rugby and international development stakeholders, including government. This includes:

Translating Sport for Development into compelling, insight-led, multi-platform communications aligned to major rugby moments, tournaments, and campaigns

Translating Monitoring, Evaluation, and Learning (MEL) data into accessible, compelling communication products for donors, government partners, and sport bodies

Coordinating communication packages for delivery partners, Ambassadors, and rugby stakeholders to ensure brand alignment and message consistency

Supporting campaign-specific landing pages, donation flows, sign-up mechanisms, and calls to action linked to priority revenue generation channels

Work effectively across a multi-country, multi-disciplinary team, operating within agreed timelines and performance expectations, engaging key staff and external collaborators (designers, videographers, agencies)

Oversee comms budgets, procurement, and contracts

Provide senior-level counsel on communications risks, issues, and opportunities

A clear, actionable Global Communications for Impact Strategy aligning brand, narrative, digital, media, and partnerships

Narrative and messaging framework that speaks to different audiences and maintains ethical communications principles and child rights

Digital strategy, including paid, and global content calendar, that integrates messaging and storytelling to drive engagement and support revenue generation

Proactive and reactive earned media engagement strategy and content spanning sport, international development, and mainstream media

Suite of stories and communications assets, targeting different audiences

Regular reporting and analytics that will inform shifts in strategy and approach as needed

Other deliverables as agreed upon and identified in work plan

Qualification

Digital strategyCommunications strategyStorytelling skillsInternational developmentAgency managementDigital channel managementAnalytical capabilitiesApple userFluency in EnglishFluency in FrenchRelationship-building