LexisNexis Risk Solutions · 1 month ago
Digital Marketing Manager, Acquisition
New York, NY
Full-time
Onsite
Mid Level
$75K/yr - $125K/yrLexisNexis Risk Solutions is a global leader in information and analytics, dedicated to advancing science and improving health outcomes. The Digital Marketing Manager, Acquisition will drive new subscriber growth for ScienceDirect AI by developing and optimizing multi-channel digital marketing campaigns aimed at attracting academic researchers and professionals.
AnalyticsHealth CareInformation TechnologyInsurTechRisk ManagementSoftware
Responsibilities
Drive the acquisition funnel: Plan, execute, and optimize digital campaigns to increase awareness, sign-ups, and paid conversions for ScienceDirect AI
Lead channel strategy: Manage campaigns across search, social, display, email, and additional channels. Collaborate with product influencers and cross-functional colleagues to enhance the user journey
Test and optimize: Develop and conduct experiments to refine audience targeting, creative content, and messaging, improving campaign results and conversion rates
Leverage diverse content: Utilize and adapt content marketing assets, including user-generated content, to support acquisition efforts at all stages of the funnel
Collaborate across teams: Work closely with Product, Marketing, Content, Ecommerce, and Analytics teams to align strategies and achieve shared goals
Monitor and report: Use analytics platforms (such as Adobe Analytics, Tableau, Google Ads, Meta Ads, LinkedIn Campaign Manager) to track key performance indicators, analyze trends, and make informed decisions
Maximize channel efficiency: Manage media budgets effectively, balancing immediate growth with long-term customer value
Support user journeys: Help maintain inclusive processes and pathways for both individual and institutional users
Ensure compliance and consistency: Maintain alignment with Elsevier’s tone of voice, responsible communication, and data privacy standards in all digital activities
Qualification
Required
Experience in digital, acquisition, or performance marketing, ideally with SaaS or subscription-based products
Demonstrated ability to manage paid media channels, including search, display, and social platforms such as Google Ads, Meta, and LinkedIn
Familiarity with marketing automation tools (e.g., Braze, HubSpot) and experience working collaboratively with lifecycle teams
Strong understanding of analytics, marketing attribution models, conversion rate optimization, and testing frameworks
Experience managing campaign budgets, forecasting results, and reporting on performance metrics
Understanding of academic research audiences and their workflows is helpful
Proficient with web analytics and attribution tools such as Adobe Analytics, Google Analytics, or Looker Studio
A data-informed, collaborative, and adaptable approach to problem-solving, with an openness to new ideas and continuous learning
Benefits
Generous holiday allowance with the option to buy additional days
Health screening, eye care vouchers and private medical benefits
Wellbeing programs
Life assurance
Access to a competitive contributory pension scheme
Save As You Earn share option scheme
Travel Season ticket loan
Electric Vehicle Scheme
Optional Dental Insurance
Maternity, paternity and shared parental leave
Employee Assistance Programme
Access to emergency care for both the elderly and children
RECARES days, giving you time to support the charities and causes that matter to you
Access to employee resource groups with dedicated time to volunteer
Access to extensive learning and development resources
Access to employee discounts scheme via Perks at Work
Company
LexisNexis Risk Solutions
LexisNexis Risk Solutions provides information to assist customers in industry and government in assessing, predicting, and managing risk. It is a sub-organization of ChoicePoint.
Founded in 2000
10001+ employees
H1B Sponsorship
LexisNexis Risk Solutions has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (129)
2024 (132)
2023 (86)
2022 (98)
2021 (125)
2020 (53)
Funding
Current Stage
Late StageLeadership Team
Bill Madison
CEO - Insurance Solutions
Mark Kelsey
Chief Executive Officer, LexisNexis Risk Solutions
Recent News
BiometricUpdate.com
2025-12-27
Company data provided by crunchbase