Primark · 1 week ago
Marketing Specialist
Boston, MA
Full-time
Hybrid
Senior Level
$97K/yr - $130K/yr
5+ years expPrimark is an international fashion retailer employing over 80,000 colleagues across 17 countries, including the US. They are seeking a Marketing Specialist to develop and execute marketing strategies and campaigns that drive store traffic and increase brand awareness in the U.S. region.
E-CommerceFashionRetailSalesShopping
Responsibilities
Coordinate the planning and implementation of brand events, marketing activations and new store opening events including detailed executional project management and onsite management
Support the planning and coordination of macro and regional campaigns across paid, owned, and earned channels—ensuring alignment with global strategies and U.S. market priorities
Manage the U.S. Marketing calendar, ensuring visibility and tracking of all key brand, seasonal, media, and partnership initiatives and consumer activations
Collaborate with regional and global partners to ensure cross functional alignment for brand and marketing initiatives and activations
Collaborate with Buying & Merchandising teams and functional marketing partners to align program strategies with seasonal and category-level priorities
Participate in marketing programming development including brief writing, creative toolkit development, content delivery, and stakeholder approvals, and marketplace recaps
Own the U.S. marketing critical paths for major campaigns—ensuring milestones are met, risks are flagged early, assets are trafficked, catalogued, and deadlines are consistently achieved
Support the planning and execute of all formats of marketing activity. Foster communication, collaboration, and holistic planning between agencies and partners
Coordinate and deliver marketing recaps, results dashboards, functional deliverables and inputs for key US and Global meetings, broadcasts, and milestones
Support the Marketing function in budget tracking, phasing, and forecasting
Qualification
Required
5+ years of experience in integrated marketing, brand strategy, or campaign planning
Strong leadership and organizational skills with proven experience managing cross-functional projects and agency partners
Exceptional communication and presentation skills, with experience presenting to and influencing at Director and Executive levels
Strategic thinker with a high attention to detail and the ability to manage multiple projects simultaneously
Strong commercial and consumer acumen and ability to translate business needs into actionable marketing strategies
Data-driven with experience using insights to shape marketing strategies and performance reporting
Highly proficient in Microsoft Office (especially PowerPoint and Excel); experience with project management tools
Knowledge of U.S. fashion, digital marketing trends, and consumer behaviour
Demonstrated understanding of integrated marketing, exceptional planning and communication skills, and a sharp focus on efficiency, quality execution, and commercial results
Ability to travel 30 – 50 percent of the time
Preferred
Retail/fashion experience preferred
Company
Primark
PRIMARK is a retail company that offers online retails, clothes, fashion, accessories, nursery and home products, and sales. It is a sub-organization of Associated British Foods.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Nigel Jones
Chief Operating Officer
Matt Houston
Chief Customer and Digital Officer
Recent News
2026-01-15
2026-01-11
Company data provided by crunchbase