Dansko · 1 day ago
Marketing Social Media Strategist
United States
Full-time
Remote
Mid Level
4+ years expDansko is seeking a Social Media Strategist who will develop and execute online strategies to increase brand awareness and achieve marketing goals. This role involves creating content strategies, managing social media campaigns, and analyzing performance metrics to drive customer acquisition and retention.
Fashion
Responsibilities
Develop and implement a social media strategy aligned with brand goals and marketing campaigns
Collaborate with the Marketing Creative Manager to ensure social assets align with brand standards, voice, and tone
Manage and grow organic social presence—crafting content that captures interest, shares, and loyalty
Monitor brand sentiment and engage with customers, influencers, and brand ambassadors; Actively engage with reviews, comments, and communities to create authentic two-way dialogue
Track, analyze, and report on social media performance metrics. Make Recommendations regarding current results and future goals
Lead the strategy, planning, and execution of influencer marketing program across all marketing channels, driving brand-building collaborations
Set the strategic roadmap for influencer activations and guide brief development to ensure alignment with brand priorities
Identify and collaborate with influencers, creators, and brand partners who align brand story
Oversee performance analysis of influencer partnerships, leveraging insights to optimize strategy, improve ROI, and inform future campaign planning
Qualification
Required
Expert-level understanding of all major social media platforms, with an eye on new emerging platforms
Have 4–6 years of experience in social, community, or marketing (DTC or consumer brands preferred)
Deep understanding of marketing, influencer, and community KPIs, with the ability to translate metrics into actionable insights
Proven track record of growing organic social accounts with both engagement and follower quality
Proactive self-starter and collaborative partner who can drive initiatives forward while fostering strong cross-functional partnerships and programs
Strong written and verbal communication skills. Strong storytelling skills
Proficient in project management, process management, and organizational skills
An analytical approach, and experience in understanding, and presenting data
Thorough understanding of FTC regulations and all other legal guidelines in the Influencer space
Preferred
Bachelor's in marketing, communications, digital marketing, or social media management
Company
Dansko
More than twenty years ago wife and husband team, Mandy Cabot and Peter Kjellerup, discovered our first product in a tiny store in Europe.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
James Fox
Executive Chairman
Recent News
Business Insider
2025-08-29
Company data provided by crunchbase