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Incubeta · 2 days ago

Senior Creative Strategist

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

Incubeta is a company that operates at the intersection of creativity, data, and media, focusing on helping brands drive profitable growth. They are seeking a Senior Creative Strategist to lead creative strategy, ensuring that every decision is grounded in consumer insight and data. The role involves collaborating with various teams to deliver compelling creative strategies that meet client objectives and drive measurable impact.

Advertising

No H1B

Responsibilities

Lead creative strategy from a unified system where media, creative, and measurement are designed together from the outset

Shape creative thinking that is inherently informed by channel dynamics, investment context, audience behavior, and performance signals

Translate platform capability into creative opportunity, ensuring ideas are designed to perform, scale, and evolve across media environments

Own creative strategy conversations with clients, connecting business objectives, brand ambition, audience insight, and activation reality into a single, coherent direction

Guide clients through long and short term creative planning that works across the full funnel and adapts as performance data evolves

Represent the consumer with clarity and conviction, ensuring human insight remains central within a data rich system

Develop creative briefs that integrate audience insight, platform context, media signals, and success metrics into a single strategic framework

Guide creative development from concept through delivery, ensuring strategic intent is preserved across all outputs and channels

Design creative systems that can flex, test, and learn, rather than one off ideas disconnected from performance

Define creative success within a measurement framework that connects directly to business outcomes

Use real time performance and media data to refine creative direction, inform iteration, and shape future planning

Champion a learning driven approach where insight continuously feeds back into strategy and execution

Own the delivery of creative strategy and outputs to the client, ensuring work meets objectives, timelines, and budget expectations

Maintain alignment across teams and disciplines so creative, media, and measurement operate as one system throughout delivery

Ensure all work exceeds expectations, delivers client joy, and contributes to measurable brand and business impact

Shape integrated creative and performance thinking in new business conversations and pitches

Represent Incubeta’s philosophy that creativity, media, and measurement are inseparable drivers of growth

Contribute to the development of Incubeta creative solution development, sales content and thought leadership that demonstrate this integrated approach in practice

Qualification

Creative strategyData proficiencyStakeholder managementMarket knowledgeChannel expertiseCommercial acumenCollaboration

Required

A professional with at least 8 years of creative strategy, brand planning, and/or performance led creative experience

Highly comfortable working with data to inform strategy without losing sight of human behavior and marketing effectiveness fundamentals

Confident building relationships with and presenting to senior and C-suite stakeholders

Experienced working across enterprise brands, multiple markets and cultures, with a strong understanding of the US market

Fluent in platform native creative across channels such as YouTube, Meta and other paid social, display, and dynamic formats

Commercially minded, with a clear understanding of how creative choices impact business outcomes

Collaborative, calm under pressure, and effective working across disciplines, time zones, and bringing clients on a journey or advancement in creative activation