Inspire · 1 week ago
Social Media Specialist, IMC (Organic Social) - Dunkin
Canton, MA
Full-time
Onsite
New Grad, Entry Level
$49K/yr - $82K/yrInspire is a multi-brand restaurant company that includes Dunkin’ among its portfolio. The Social Media Specialist, Organic Social will manage Dunkin’s social media channels and brand initiatives, focusing on content creation, community engagement, and supporting marketing initiatives.
Food and BeverageFood ProcessingRestaurants
Responsibilities
Manage the day to day of Dunkin’s vibrant social channels to drive continued growth & leadership position as best-in-class social media team
Assist the organic social team with content calendar responsibilities. Responsible for posting and planning content across all brand social media platforms (Instagram, TikTok, X, Threads, Facebook, YouTube)
Develop content ideas and create content inhouse with help from our agency partners and team members
Main expert in Dunkin’ community engagement, including managing social engagement platform, Sprinklr, responding to fans daily, working with customer care team and finding trending opportunities
Produce ongoing social insight reports, track benchmarks, conversations, as well as competitive performance
Support the organic social team’s involvement in Dunkin’s larger marketing initiatives throughout the year. (Dunkin’ product launches, seasonal brand campaigns, celebrity collabs and retail merchandise)
Support Budget Planning/Management: POs, Accruals, Month End, Projections, Invoice Tracking
Qualification
Required
Creativity is your greatest weapon. Your wheels are always turning
Experience managing social media on behalf of a brand in-house or at an agency, deep understanding of social media channel strategy and creative best practices
Extreme passion for culture & trend hunting. Always on the pulse of what's happening/next
Love for the creative & collaborative process; Natural creative thinker
Ability to think analytically and evaluate program effectiveness; background with social listening/measurement tools a plus
Excellent team player who thrives in a collaborative environment
Company
Inspire
Inspire Brands is a multi-brand restaurant company & owner. It is a sub-organization of Roark Capital Group.
Founded in 2018
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Paul Brown
Co-Founder and Chief Executive Officer
Kate Jaspon
Chief Financial Officer
Recent News
2025-10-17
Company data provided by crunchbase