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HealthPlanOne · 7 hours ago

Senior Manager, Customer Marketing Analytics

Shelton, CT

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

HealthPlanOne is seeking a Senior Manager for Customer Marketing Analytics to enhance their Existing Customer Management efforts. This role involves collaborating with marketing leads, developing strategies, and utilizing data analytics to optimize marketing campaigns and drive growth opportunities.

FinanceHealth CareHealth InsuranceInsuranceMarketing

Hiring Manager

Jenn LaPlante

Responsibilities

Collaborate with team leads across the Marketing department to develop our near-term plans and long-term strategy for increasing the impact and efficiency of our existing customer management campaigns

Build and deploy campaign target lists and audiences, both one-off and trigger based, including randomized/stratified control/holdout groups

Design and implement comprehensive dashboards and reporting systems to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns

Support various Marketing teams’ analytic needs (developing and reading tests, implementing targeted campaigns, expanding to new channels/segments/vendors)

Utilize data and analytics to uncover insights and make data-driven recommendations

Manage a team of analysts and provide guidance and support to drive results

Present key insights and recommendations to senior stakeholders across the company

Engage with the Tech/Data/BI teams to develop data assets and enhance data infrastructure

Engage with Data Science to develop analytical assets (predictive models, segmentations) to identify opportunities for growth and spend optimization

Performs other related duties as assigned

Qualification

Data scienceMarketing analyticsSQLBI toolsPredictive modelingAnalytical skillsProblem-solvingCommunication skills

Required

Bachelor's Degree in Data science, Business Analytics, Computer Science, Information Technology, or a related field

8+ years of experience leading marketing analytics initiatives across various channels (Digital Marketing, Email, Call, Direct Mail, SMS)

Deep knowledge of measurement methodologies for online marketing channels including attribution, funnel optimization, targeting and creative optimization

Strong SQL skills for data manipulation, aggregation, and presentation

Ability to design and implement dashboards and reporting systems supporting marketing campaigns using BI tools (Tableau, Looker, DOMO, etc.)

Experience designing and implementing various tests (A/B, multifactorial), developing control/holdout groups and measuring incremental performance

Experience using predictive modeling, segmentation, and other advanced techniques to identify opportunities for growth and optimization

Strong data curiosity, analytical skills and problem-solving abilities. Proven ability in bringing structure to ambiguous problems and deriving insights from multiple data and information sources

Proven ability to communicate complex ideas, insights, and analytical proficiency into meaningful conclusions to internal and external stakeholders