Your Money Line · 1 week ago
Demand Generation Manager
Indianapolis, IN
Full-time
Hybrid
Entry, Mid Level
2+ years expYour Money Line is on a mission to create financial stability and confidence for all through AI-powered software and empathetic human coaching. They are seeking a Demand Generation Manager to lead their marketing efforts, focusing on driving qualified meetings for the sales team and shaping the marketing strategy.
ConsultingFinancial ServicesFinTechHuman ResourcesProfessional Services
Responsibilities
Guide our demand generation program including strategy, planning, stakeholder engagement, and execution
Own all paid channels including Google, LinkedIn, Meta, and directory listings
Build out a customer lifecycle journey and execute best practices to engage prospects through the funnel from nurture to opportunity
Own our marketing automation efforts and work closely with our sales team to ensure our sales/marketing ops work seamlessly together
Test and iterate on new and existing channels to maximize high-quality pipeline generation at an affordable CPL
Develop and test landing pages and optimize key funnel touchpoints to ensure frictionless, high-converting user experiences
Develop and execute pre-event campaigns, drive conference follow-up strategy with the sales team, and report on event ROI
Represent Your Money Line at select conferences throughout the year and support on-site lead generation efforts
Own the creation, promotion, and post-event for all webinars and digital events, ensuring they convert into meaningful pipeline
Collaborate with sales on outreach and follow-up communications ensuring that handoffs between sales and marketing are done with excellence
Monitor and analyze key KPIs across channels and funnel stages, translating insights into strategic recommendations and next steps
Qualification
Required
2-5 years of Demand generation experience in a B2B environment
Strong track record of building a pipeline and driving bookings through marketing efforts: paid social, paid search, email, website, media, and more
Proficiency with tools like Google Ads, LinkedIn Ads, Google Analytics 4, Google Search Console, and overall marketing attribution tracking
Hands-on experience with marketing automation platforms and CRM systems
Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions
Demonstrated ability to stay ahead of modern demand generation trends, including emerging channels, AI tools, and innovative acquisition tactics
Ability to operate and excel at strategic as well as tactical levels (you're willing to actually build things yourself!)
Highly collaborative, particularly with sales teams, and thrives in a fast-paced, small team where everyone wears many hats
Comfort working in a hybrid work environment (we use Slack as our primary communication tool). Passionate team player willing to contribute to an empathetic and ambitious team culture
Preferred
Experience with Salesforce, HubSpot, Webflow, Amplemarket, Clay, or other AI tools is a plus
Experience in B2B SaaS, HR tech, or fintech is helpful
Benefits
Company equity options
Unlimited wellness time off
Hybrid office model
Unlimited PTO
Paid holidays
Paid maternity, paternity, and adoption leave
Medical insurance
Health savings account (HSA) and employer HSA contribution
Dental and vision insurance
100% employer-provided life insurance
401K and 401K match
Regular employee events
Office snacks
Flexible working hours
Voted a “Best Place to Work in Indiana” 2023, 2024, 2025
Fun startup culture
Company
Your Money Line
Your Money Line is a financial wellness company that provides custom financial paths, expert guides, and human resource benefits.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$7.33MKey Investors
Allos Ventures
2024-08-16Series A· $4.5M
2022-09-06Series Unknown· $2.83M
Leadership Team
Peter Dunn
Chief Executive Officer
Recent News
2025-08-21
Company data provided by crunchbase