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ether.fi · 1 week ago

Growth Lead: Performance Marketing

Denver

Full-time

Hybrid

Senior Level

Ether.fi is an innovative, rapidly growing crypto-native financial platform on a mission to put users in control of their wealth. The Growth Lead will focus on performance marketing to drive user acquisition through data-driven strategies and rapid experimentation, leveraging various paid and organic channels to optimize user growth and market dominance in the DeFi space.

FinTechInformation Technology

Responsibilities

Design and execute performance marketing campaigns across paid channels (e.g., Google Ads, Facebook/Instagram Ads, Twitter/X Promoted Posts) and organic socials (Twitter/X, TikTok, Instagram, YouTube Shorts), focusing on A/B testing, ROI optimization, and scalable user acquisition

Manage social media accounts end-to-end, including creating content calendars, producing high-engagement posts, threads, videos, and Reels that drive conversions from awareness to on-chain actions like staking and sign-ups

Analyze real-time data from DeFi metrics (TVL, volume, user acquisition costs, LTV) and ad platforms to iterate on strategies, identifying growth hacks that boost retention, virality, and protocol activity

Collaborate with product and engineering teams to build and test growth experiments, such as referral programs, automated drip campaigns, and funnel optimizations that translate technical features (e.g., restaking, new integrations) into user growth

Run targeted paid ads with a focus on segmentation, retargeting, and lookalike audiences to maximize CAC efficiency, while integrating growth hacking tactics like viral loops and community-driven activations

Track and report on key performance indicators (KPIs) using analytics tools, providing actionable insights on ad spend ROI, follower growth, engagement rates, and direct attribution to on-chain metrics like TVL inflows and user retention

Qualification

Performance marketingGrowth hackingData analysisSocial media managementFintech experienceDeFi knowledgeContent creationA/B testingUser acquisitionTeam collaboration

Required

Extensive experience in performance marketing and growth hacking, with a proven track record of running paid ad campaigns that have driven 500k+ impressions, reduced CAC, or achieved measurable scaling in a fintech, crypto, or startup environment

Startup experience, ideally in fintech, DeFi, or high-growth tech, where you've optimized growth funnels and experimented with rapid iterations to achieve product-market fit and user expansion

Strong analytical skills: Proficiency with tools like Amplitude, Google Analytics, or Mixpanel to dissect data, run cohort analyses, and derive hypotheses for A/B tests and optimization

Hands-on expertise managing social media accounts, creating content strategies, and producing professional-grade assets using tools like Premiere, Photoshop, and AI generators—without heavy external support

Deep understanding of DeFi primitives (staking, restaking, LSTs) and growth tactics in crypto ecosystems, combined with the ability to blend data-driven marketing with compelling narratives that resonate with degens, builders, and institutions