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Real Chemistry · 1 day ago

Practice Leader, Advertising Analytics

New York, NY

Full-time

Hybrid

Director/Executive

$240K/yr - $270K/yr

15+ years exp

Real Chemistry is a global agency focused on transforming healthcare through innovative analytics solutions. The Practice Leader for Advertising Analytics will drive revenue growth and develop analytics programs that integrate with marketing strategies for healthcare clients, while leading a high-performing team.

Health Care

Responsibilities

Drive $5M annual revenue through analytics services across advertising AOR engagements with 21Grams, Real Chemistry’s advertising business unit

Develop and close opportunities for analytics solutions within pharma and healthcare marketing ecosystems through standalone projects and through pitching AOR assignments alongside 21Grams

Serve as a trusted advisor to senior marketing and advertising leaders

Build long-term analytics programs that integrate seamlessly into creative marketing and media workflows

Partner closely with senior marketing leadership, including the Chief Strategy Officer, to drive results and ensure analytics programs are fully aligned with strategic business objectives

Design and adapt existing solutions specific to Advertising needs, leveraging existing service lines including social/digital analytics, primary market research, real world data analytics and omnichannel/outcomes measurement

Ensure analytics supports the full marketing lifecycle, from strategy through optimization

Anticipate shifts in advertising driven by AI and emerging technologies

Position Real Chemistry as a leader in data-driven advertising innovation

Rethink traditional delivery models to surprise, delight, and stay “sticky” with clients

Develop the right approach to embedement, design, and delivery of analytics solutions for Real Chemistry’s advertising engagements, including the appropriate financial and staffing mix model to allow analytics and advertising to growth together

Recruit, mentor, and inspire a high-performing analytics team

Foster collaboration across account, creative, and technology teams

Bring fresh thinking to the analytics leadership team and collaborate with service line leaders and other capability leaders (communications, medical) to learn and grow together

Qualification

Analytics leadershipOmnichannel marketingAI-driven analyticsPharma marketing complianceRelationship buildingCommercial acumenData governanceProactiveResourcefulTeam leadershipStrategic insight