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Butler/Till · 14 hours ago

Information Analyst II

Rochester, New York Metropolitan Area

Full-time

Hybrid

Entry, Mid Level

$54K/yr - $76K/yr

2+ years exp

Butler/Till is a results-driven marketing agency offering collaborative client experiences and proprietary technology. The Information Analyst II plays a vital role in distilling raw data into actionable insights to inform campaign optimizations, collaborating closely with senior team members to analyze information needs and data relationships.

Marketing

Growth Opportunities

Hiring Manager

Melissa Houghtalen (Kline)

Responsibilities

Identify, collect, prepare, transform, and validate data

Understand and maintain data models, mappings, and relationships

Complete data transformations

Perform data quality audits

Act as a subject matter expert in data use for measuring and improving marketing campaigns

Establish business objectives and define KPIs and metrics

Assist in developing solutions to achieve client measurement goals

Create visualizations to effectively communicate performance

Build, update, and maintain Power BI dashboards for internal and external stakeholders

Documents observations resulting from Power BI dashboard reporting

Responsible for timely and accurate reporting delivery

Assist in the development of formal processes and conduct efficiency audits

Proactively support agency improvement/innovation initiatives

Continuously learn and improve processes to ensure accuracy and efficiency

Organize and manage multiple priorities and projects

Take full responsibility and accountability for contributions and outcome

Ability to define problems, collect and review data, establish facts, and draw valid conclusions

Qualification

SQLPower BIData VisualizationMicrosoft ExcelData ManagementProject Management SoftwareDigital Media PlatformsHealthcare ExperienceCommunication Skills