Humana · 3 months ago
Senior Analyst, Marketing Analytics Capabilities
Louisville, KY
Full-time
Hybrid
Mid, Senior Level
$118K/yr - $162K/yr
4+ years expHumana Inc. is committed to putting health first and is seeking a Senior Analyst for their Integrated Marketing Analytics team. In this role, you will lead the development and governance of marketing analytics tools to provide strategic insights into campaign performance and business impact.
Health CareHealth InsuranceInsuranceVenture Capital
No H1B
Responsibilities
Lead the implementation and optimization of advanced analytics tools such as Media Mix Modeling (MMM) and other solutions to support strategic marketing performance measurement (e.g. multi-touch attribution)
Establish and manage relationships with third-party partners for solutions including identity resolution, audience segmentation, and data enrichment
Collaborate with internal data scientists and marketing analytics peers to enable robust methodologies such as multi-touch attribution and predictive modeling
Drive adoption and governance of marketing analytics platforms, ensuring tools are well-documented, scalable, and aligned with business needs
Support continuous improvement of the analytics ecosystem by identifying gaps, recommending enhancements, and promoting best practices across teams
Serve as a subject matter expert on marketing analytics capabilities, providing guidance and training to stakeholders to maximize tool effectiveness and insight generation
Qualification
Required
Bachelor's degree in Marketing, Information Systems, or a related field
4+ years of experience in marketing analytics, data platforms, or business intelligence roles
Hands-on experience implementing or managing Media Mix Modeling (MMM) or Commercial Mix Modeling (CMM) solutions
Experience selecting, onboarding, and managing third-party vendors for marketing analytics solutions such as identity resolution, audience segmentation, and data enrichment, with a strong understanding of capabilities evaluation, integration planning, and ongoing performance oversight
Strong understanding of marketing attribution methodologies, including multi-touch attribution and predictive modeling
Minimum of 2 years of experience in communication and stakeholder engagement, with a proven ability to drive cross-functional alignment and successfully implement new processes
Preferred
Experience working with identity resolution platforms such as LiveRamp, Neustar, or similar vendors, including integration, data onboarding, and match rate optimization
Familiarity with the Adobe Experience Cloud ecosystem, including tools like Adobe Analytics, Adobe Audience Manager, and Adobe Campaign
Experience supporting or implementing marketing data infrastructure within cloud environments (e.g., Snowflake, Azure, AWS)
Exposure to healthcare or insurance environments
Knowledge of HIPAA and data privacy standards
Experience with cloud platforms and marketing analytics environments
Exposure to data governance and compliance frameworks
Benefits
Medical, dental and vision benefits
401(k) retirement savings plan
Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
Short-term and long-term disability
Life insurance
Company
Humana
Humana is a health insurance provider for individuals, families, and businesses.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$13.07B2025-05-30Post Ipo Debt· $5B
2025-03-03Post Ipo Debt· $1.25B
2024-03-11Post Ipo Debt· $2.25B
Leadership Team
Jim Rechtin
CEO and President
Caleb Gallifant
Vice President Of Product
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase