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CookUnity · 11 hours ago

Head of AI Creative Growth

United States

Full-time

Remote

Director/Executive

10+ years exp

CookUnity is a platform that connects the world with great food by delivering meals from top chefs. The Head of AI Creative Growth will lead the development of performance-driven creative strategies using AI to enhance storytelling and content production, while collaborating closely with the Growth Marketing team to scale creative systems and experimentation.

Consumer ApplicationsFood and BeverageFood DeliveryOrganic FoodSubscription Service

Responsibilities

Collaborate on Creative Strategy for Growth

Work closely with the Growth Marketing team to execute and develop creative strategies across performance channels (Meta, YouTube, CRM, Landing Pages), ensuring concepts speak to real customer

Build frameworks for high-performing creative territories

Connect insights from data, testing, and customer behavior to new creative opportunities

Build CookUnity’s AI Creative Engine

Architect the end-to-end AI-assisted creative system: workflows, prompt libraries, guardrails, asset databases, tool stacks

Integrate AI across formats (creative research, image, video, motion, sound) ensuring quality, consistency, and brand alignment

Use AI to accelerate creation, not replace craft: from rapid prototyping to advanced experimentation

Scale Creative Production & Velocity

Oversee a creative pipeline capable of producing high volume of assets/week (UGC, motion, product, chef storytelling, paid media formats)

Combine human creativity with AI-enabled workflows to increase speed, reduce bottlenecks, and maintain quality

Build repeatable systems that turn big ideas into scalable, test-ready assets

Drive Creative Experimentation & Performance Impact

Partner with Growth Marketing to design structured creative testings, concept logs, and learning agendas

Develop AI-powered methodologies for testing creative variations

Translate performance data into actionable creative insights

Cross-Functional Alignment & Deployment

Collaborate with Brand, Growth, CRM, Studio Production, Product, and Engineering to bring AI-powered creative into campaigns, onboarding flows, lifecycle marketing, and personalization

Partner closely with Production and Studio teams to balance AI workflows with traditional craft

Work with technical teams to translate creative needs into tools, internal solutions and automated workflows

Creative Quality & Brand Integrity

Maintain a high bar of taste, clarity, and craft across all assets, whether AI-assisted or human-made

Ensure the creative expression of CookUnity remains chef-driven, high-quality, and emotionally resonant

Lead & Develop a Hybrid Creative Team

Mentor and guide designers, editors, AI specialists and video producers

Foster a culture of curiosity, experimentation, high standards, and operational clarity

AI Governance, Ethics & Best Practices

Establish ethical guidelines, source transparency, usage standards, and safety protocols for all AI-generated content

Ensure compliance with emerging regulations and internal brand values

Qualification

Creative strategyGenerative AI toolsPerformance marketingContent operationsAI governanceEntrepreneurial mindsetCommunication skillsOrganizational skillsCollaborationProblem solving