Innovatix Technology Partners · 2 days ago
Senior Copywriter
Innovatix Technology Partners is seeking a Senior Copywriter responsible for developing compelling, data-driven content that engages readers and drives conversions. The role involves collaboration with marketing and product teams to create effective copy for various digital platforms.
Responsibilities
Research target audiences, industry, and competitors to understand pain points, industry trends, and opportunities to differentiate content from the competition
Bring big ideas to the table—ideate and think outside the box to innovate relevant, engaging, and forward-thinking content strategies
Follow copywriting best practices and understand audience behaviours and needs
Write copy for landing pages, banners, and ads and curate learn-page articles using SEO principles to improve website visibility and ranking
Grow and leverage a deep understanding of brand principles and guidelines, ensuring consistent voice and messaging across projects
Work closely with brand and legal teams implementing feedback as needed
Collaborate with fellow copywriters and copy editors to elevate the quality of work
Successfully prioritize and manage multiple projects concurrently
Qualification
Required
Bachelor's degree in English, marketing, communications, advertising, or similar
Five+ years' experience copywriting for digital marketing (web content preferred)
Portfolio featuring digital marketing copy (customer journeys, learn articles, landing pages, hero banners, ads, etc.)
Skilled writer who can effectively persuade target audiences to action; connect with consumers through authentic, conversational copy; and simplify technical jargon for broader understanding
Adept at developing copy that works in harmony with design to deliver a cohesive message
Experience writing for brand-specific campaigns for business and/or consumer audiences
Knowledgeable in digital marketing fundamentals and industry standards
Excellent communicator who is solutions-oriented with strong diplomacy skills
Critical thinker who is detail-oriented and executes work quickly and accurately
Strong affinity for process and proactively anticipating needs, problems, and opportunities
Proficient in Chicago Manual of Style
Preferred
Experience with Workfront (or similar PMS)
Company
Innovatix Technology Partners
Innovatix delivers AI, cloud, and modernization solutions that drive enterprise innovation and enable digital transformation.