White Cap Canada · 2 months ago
Senior Manager, Field Marketing
Atlanta_30360
Full-time
Hybrid
Senior Level
7+ years expWhite Cap Canada is committed to Building Trust on Every Job, providing a diverse environment with various career opportunities. The Senior Manager, Field Marketing is responsible for driving field marketing excellence across North America, leading a team to implement localized marketing initiatives that enhance brand visibility and drive growth.
Construction
Responsibilities
Aligns regional marketing initiatives with national priorities and broader company objectives
Leads efforts to optimize operational processes, uncover new growth opportunities, and drive efficiencies that enhance marketing’s impact across channels
With a focus on delivering a consistent omni-channel customer experience, partners with senior leadership to build consensus, design and execute pilot programs, and positions field marketing as a strategic amplifier of field and branch sales performance
Manage and develop a high-performance team by fostering ownership, accountability, and innovation. Provide strategic oversight and lead the direction for regional marketing initiatives that support regional sales growth, market expansion, and customer retention. Serves as a liaison between field marketing, regional leadership, and other functional teams to ensure consistent execution
Translate national marketing priorities into regionally tailored strategies, through collaboration with sales leadership, supplier partners, and cross-functional stakeholders and cultivate strong strategic partnerships to create joint customer marketing initiatives that maximize brand awareness and produce qualitative and quantitative measurable outcomes
Champion the integration of field marketing and field initiatives with White Cap’s omni-channel strategy, ensuring consistent messaging and customer experience across physical, digital, and sales touchpoints. Collaborate with Digital, Content, and eCommerce teams to amplify and extend regional campaigns across digital platforms. Apply customer data and market insights to personalize and optimize marketing initiatives
Oversight of team participation in local trade shows, industry events, Association meetings, and other opportunities to ensure White Cap presence is well-coordinated and optimized for brand impact and return on investment
Establish KPI’s, OKR’s and other success metrics to evaluate regional marketing effectiveness and ROI across regions. Use data and field insights to monitor performance and guide strategic decisions
Implement process improvements to enhance team performance, streamlined execution, and support scalable growth
Qualification
Required
Typically requires BS/BA in a related discipline
Generally, 7+ years of experience in a related field
May require certification
Advanced degree may offset less experience in some disciplines
Preferred
7+ years of marketing experience, with at least 5 years in a leadership role
Preferably experience managing regional teams in a B2B environment; om distribution, construction, or industrial sectors
Demonstrated success in developing and executing successful marketing strategies that drive business growth
Strong financial acumen with experience managing budgets, forecasting ROI, and optimizing resource allocation
Strong understanding of omni-channel principles, including digital, field, and customer engagement strategies to drive consistent messaging
Proven leadership and team management skills, with the ability to inspire and develop high-performing teams
Ability to influence, collaborate and effectively communicate, adjust quickly to changing priorities, aggressive timelines, and multiple initiatives
Strong analytical skills and experience using data to inform strategy
Experience working in a matrixed organization and managing cross-functional initiatives
Highly effective communicator capable of fostering strong stakeholder relationships and coordinating efforts across diverse teams
Proficiency in Microsoft Office and marketing analytics platforms
Company
White Cap Canada
Official White Cap Canada Account.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase