UnitedMasters · 19 hours ago
Digital Marketing Manager
Brooklyn, NY
Full-time
Hybrid
Mid Level
$100K/yr - $120K/yr
3+ years expUnitedMasters is building a marketplace that connects artists, brands, and fans, empowering artists to earn and grow. The Digital Marketing Manager will develop and execute digital marketing strategies to promote artists and music releases, collaborating with the marketing team and external agencies to enhance brand visibility and engagement.
AudioMarketingMedia and EntertainmentMusicMusic Label
Responsibilities
Develop and implement comprehensive digital marketing strategies aligned with overall marketing objectives and artist promotion plans
Partner closely with Marketing Product Managers to own and execute all aspects of digital marketing for an assigned roster of artists, serving as the primary driver of digital strategy, campaign planning, and performance optimization across releases and key moments
Oversee the creation of compelling digital content including graphics, videos, and written content that resonate with our target audience
Strategize and manage digital advertising campaigns
Own digital performance measurement across content, social, and paid media, leveraging real-time platform analytics, attribution tools, and audience insights to evaluate campaign impact. Translate data into actionable recommendations that optimize content strategy, media spend, fan engagement, and release performance across platforms
Develop and manage creator, influencer, and community-driven campaigns that authentically extend artist reach, drive UGC, and activate fans beyond owned channels
Work closely with artists, management teams, and external agencies to coordinate promotional activities and integrate digital marketing efforts with broader marketing initiatives
Qualification
Required
3-5 years of experience in digital marketing within the music or entertainment industry
Proven track record of managing successful social media campaigns and digital marketing strategies
Strong understanding of digital analytics tools and ability to derive actionable insights from data
Excellent project management skills with the ability to prioritize tasks and meet deadlines
Knowledge of music streaming platforms and digital distribution channels
Basic photo and video editing skills via Adobe photoshop, Capcut, I-movie or similar applications
Preferred
Bachelor's degree in Marketing, Communications, or equivalent level preferred
Passion for music and a solid understanding of music industry trends and audience preferences
Experience working directly with artists or record labels in a digital marketing capacity
Clear pulse in social media trends and latest happenings
Ability to coordinate with the Marketing team in conceptualizing and implementing effective influencer and digital advertising campaigns
Ability to test, assess and update best practices to increase consumption and fan engagement for our partner artist roster
Must be able to brainstorm and execute campaigns that uniquely leverage UnitedMasters network of influencers to promote priority releases
Benefits
Bonus
Stock options
401(k) match
Company
UnitedMasters
UnitedMasters is a technology platform that gives musicians an alternative to exploitative record label deals.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$170MKey Investors
Andreessen HorowitzAppleAlphabet
2021-10-28Series C· $50M
2021-03-31Series B· $50M
2017-11-15Series A· $70M
Leadership Team
Steve Stoute
Founder/CEO
David Melhado
EVP, Co-Head of Music
Recent News
Company data provided by crunchbase