Delta Dental of Massachusetts · 1 week ago
Market Research and Insights Manager
United States
Full-time
Onsite
Senior Level
$115K/yr - $156K/yr
5+ years expDelta Dental of Massachusetts is seeking a Market Research & Insights Manager to lead the design, execution, and analysis of market research initiatives. This role will inform product strategy and organizational decision-making through actionable insights derived from qualitative and quantitative research.
Health Care
Responsibilities
Develop and manage the overall market research strategy, including design and execution of quantitative and qualitative research studies in alignment with business and product strategy
Partner with cross-functional teams to identify research needs and deliver insights that influence decision-making
Lead and execute market research programs and studies to assess market perceptions, evaluate experiences, uncover unmet needs, opportunity areas, and growth drivers
Analyze and interpret complex data sets to identify key insights and trends, including conducting key statistical analyses
Monitor industry trends, competitors’ offerings, product launches, positioning, partnerships, pricing, customer engagement, and market share ensuring the company stays aligned with evolving market developments
Build and maintain market research and competitive intelligence dashboards, reports and knowledge repositories
Develop and present market research reports with actionable insights and recommendations to leadership and product, marketing and sales teams
Collaborate with business teams to integrate market research insights into roadmaps, tactics and go-to-market strategies
Synthesize primary and secondary market research, competitive intelligences, and industry data into clear, compelling narratives
Manage external research partners, tools and platforms to optimize data quality and efficiency
Perform deep-dive analyses on specific competitors, markets, or technologies as requested
Qualification
Required
Bachelor's degree in Business, Statistics, Marketing or a related field
5-7+ years experience in qualitative and quantitative market research, competitive intelligence, data analysis, and insights generation
Strong analytical and critical thinking skills with the ability to interpret complex data and provide actionable insights
Detail-oriented with strong written and verbal communication skills and experience preparing and presenting executive-ready reports
Excellent communication and presentation skills
Proficiency in market research tools and software platforms, including Qualtrics
Proficiency with competitive intelligence tools and research databases
Knowledge of advanced statistical techniques
Ability to work collaboratively in a team environment and manage multiple projects simultaneously
Preferred
Master's degree
Experience in health care or health insurance preferred
Benefits
Medical, dental, and vision plans
Generous time off including PTO
Short and long-term disability insurance
Competitive 401(k) savings match including financial planning workshops
Company
Delta Dental of Massachusetts
Delta Dental of Massachusetts is a dental carrier providing dental plans.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
SMILE Health
2023-08-08Non Equity Assistance
Recent News
Company data provided by crunchbase