Big Green Egg · 1 week ago
Growth Marketing Manager
Atlanta, GA
Full-time
Onsite
Mid, Senior Level
5+ years expBig Green Egg is a lifestyle brand dedicated to enhancing outdoor entertaining and providing premium products. They are seeking a Growth Marketing Manager to drive digital growth and performance marketing initiatives that accelerate customer acquisition, retention, and brand engagement.
Food and BeverageManufacturingProduct Design
Responsibilities
Develop and execute performance-driven digital strategies to increase sales, brand awareness, and customer engagement
Own the performance marketing funnel, optimizing CAC, ROAS, and LTV
Partner with eCommerce and marketing teams to optimize website traffic, conversions, and customer acquisition
Collaborate with sales and distributor teams to ensure digital efforts support the dealer network
Develop and execute strategy for retail media network for national partners(Ace Hardware)
Develop and execute multi-channel growth strategies across paid media, SEO/SEM, email, SMS, affiliate, and emerging platforms
Plan, execute, and manage paid media campaigns across channels (social, search, display, video) in partnership with media agency partners
Evaluate paid media campaigns to identify new opportunities (channels, audiences, landing page experiences)
Collaborate with creative teams to develop compelling ad content tailored to target audiences
Monitor campaign performance and provide actionable insights to improve KPIs
Lead the strategy, development, execution, and optimization of email marketing campaigns. Including content creation, audience segmentation, scheduling, and A/B testing
Design and build email templates that reflect brand standards and drive engagement
Manage email lists, ensure compliance with privacy regulations, and maintain high deliverability rates
Analyze email campaign performance, report on key metrics, and refine strategy based on insights
Collaborate with CRM and creative teams to deliver personalized, automated email journeys that support retention and loyalty initiatives
Develop and manage a tiered loyalty and referral program, rewarding customers for purchases, grill ownership, and successful referrals
Lead targeted email campaigns to drive program enrollment, tier advancement, and referral participation, using personalized and automated flows
Segment and analyze customer data to optimize program communications, track engagement, and refine incentives
Explore and pilot new growth channels (e.g., SMS, retail media, influencer performance, shoppable content)
Stay ahead of trends in MarTech, AI-driven personalization, and consumer behavior
Work cross-functionally with brand, product, and sales teams to align digital marketing efforts with broader business objectives
Use analytics tools to monitor digital performance and report on campaign effectiveness. Build dashboards and reporting frameworks to track KPIs, campaign performance, and customer behavior
Stay current on digital trends and technologies, applying innovations to Big Green Egg’s strategies
Use A/B testing, cohort analysis, and attribution modeling to inform decisions and iterate quickly
Qualification
Required
5+ years in growth, performance, or digital marketing, ideally in DTC, CPG, or lifestyle brands
Proven success scaling paid media and lifecycle programs
Experience with personalization, segmentation, and customer journey mapping
Strong knowledge of paid media platforms (Meta Ads, Google Ads), email & SMS marketing automation tools (Klaviyo, Marketing Cloud, etc.), and CRM platforms (HubSpot, Salesforce, etc.)
Proficient in analytics platforms (Google Analytics 4, SEM Rush, etc.) and reporting tools (Power BI)
Experience managing digital campaigns from strategy to execution, with proven results in driving growth
Experience working alongside Agency and Creative partners
Strong analytical mindset with the ability to interpret data and make informed decisions
Preferred
Passion for food, outdoor living, and community-driven brands is a plus
Passion for outdoor cooking, grilling, and the Big Green Egg community
Company
Big Green Egg
Big Green Egg is a manufacturing company that provides highest-quality ceramic cooking system cooker.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Dan Gertsacov
President
Recent News
2025-09-26
Company data provided by crunchbase