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Omnicom Media Group · 5 days ago

Senior Director, Client Investment Lead

NYC Metro Area

Full-time

Onsite

Director/Executive

$120K/yr - $230K/yr

10+ years exp

Omnicom Media Group is a leading media agency that is seeking a Senior Director, Client Investment Lead to drive strategies across planning and activation for a large-scale client. This role involves leading performance media efforts related to client acquisition, retention, and growth, while fostering innovation and collaboration across various media channels.

Marketing & Advertising

Responsibilities

Serve as the key point of contact for the client/s, internal Hearts and Science teams, creative agencies, OMG center and external media/data partners to drive integration, delivery and best in class performance media activation

Develop, own and expand relationships with internal and cross agency partners as well as key strategic partners (Google, Amazon, Meta etc.) to drive excellence in performance and overall program management

Operate as a performance media subject matter expert within the organization to ensure teams and processes are operating at a high standard, employing best practice, and maintaining expertise

Work closely with Strategy, Marketing Science and Analytics to ideate on innovation and capability development in the performance media space

Continually monitor the landscape for new partners and technologies that can be acquired or deployed to up level media capabilities

Advocate for data-driven decision making by leveraging multiple data sources from tech stack, external partners and internal resources to increase customer acquisition and engagement

Understand the client’s marketing platform tools, capabilities, and data in order to advise on ways to better leverage them to drive ROI

Operate as a transformation agent for clients to improve their digital and performance media strategy and execution

Drive innovation in the areas of custom algorithms powered by machine learning, voice, and new technology media areas

Foster a culture of continual learning, ensuring direct team members feel strong leadership support a respective environment, challenged and on the edge of performance media practices

Ensure that the direct team members are integrating well with the cross-agency teams while upskilling them in Performance Media channels

Maintain a collaborative spirit where the team can and will support each other, and troubleshoot/problem solve regardless of title

Coach direct reports to deliver to the highest standards and provide additional management support where necessary

Challenge status quo to identify potential for improvement in process, structure, and program

Acts with clients in mind; establish and maintain effective client relationships gaining their trust and respect

Consider future trends to articulate importance evolution of performance media plan without sacrificing the bottom line

Is a team player, easily gains trust and support of peers

Encourages collaboration and can quickly find common ground and solve problems for the good of all without bias

Qualification

Digital media strategyData analyticsPerformance media expertiseClient relationship managementTeam leadershipProject managementEntrepreneurial spiritCreative problem solvingInterpersonal skillsCollaboration