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Masttro · 6 hours ago

Marketing Content Manager

NYC Metro Area

Full-time

Hybrid

Mid, Senior Level

$95K/yr - $120K/yr

5+ years exp

Masttro is a software company that provides wealthy families and their advisors with a comprehensive view of their wealth. They are seeking a hands-on Content Marketing Manager to oversee the content creation process, manage social media strategy, and optimize marketing materials to enhance their messaging and performance.

Financial ServicesFinTechLegal TechPrivacyWealth Management

Hiring Manager

Dan Williams

Responsibilities

Manage the editorial process: You will drive marketing content creation from idea → draft → review → publish → repurpose

Oversee blog & insight content: Write and edit thought leadership content; partner with finance/ family office subject matter experts when necessary; collaborate with SEO partners to identify opportunities and topic gaps

Own social strategy + execution: Lead LinkedIn content strategy and day-to-day execution (copywriting, posting, engagement, and influencer outreach)

Plan & execute webinars & long-form content: Project manage and produce webinars and eBooks, including ideation, scripting/ copywriting, production and publishing

Develop customer stories: Develop case studies in partnership with internal stakeholders (sales and customer success teams)

Create & optimize website content: Oversee content for Masttro.com and landing pages partnering with the web team for implementation

Build & maintain sales collateral: Create sales assets (brochures, decks, talk tracks, FAQs) using inputs from sales, product and market research

Gather competitive & market insights: Translate competitive research into marketing/sales messages that strengthen our narrative

Performance reporting & iteration: Review content performance across channels, share what worked/what didn’t, and recommend what to test next (partnering with analytics/SEO leads as needed)

Qualification

Content MarketingB2B SaaS ExperienceProject ManagementSEO KnowledgeWebinar ProductionSocial Media StrategyAI Tools ProficiencyVisual Asset CreationCollaboration

Required

5+ years of experience creating content that generates pipeline for a high growth complex B2B SaaS company for a sophisticated buyer audience (Fintech industry a plus)

Strong writer that can deliver with speed and polish

Shipped long-form content and webinars end-to-end (outlines, scripts, speaker coordination, post-event repurposing)

Produce polished visual assets with limited design support (LinkedIn posts, eBooks, one-pagers) using tools like Canva

Use AI tools (ChatGPT/Jasper) to move fast while keeping quality and accuracy high

Strong collaborator. Can work effectively with senior stakeholders across marketing, sales, product, and customer success, and has supported sales enablement (decks, one-pagers, talk tracks, FAQs)

Bachelor's degree in marketing, communications, management or related field