PartsBase Inc. · 1 day ago
Senior Digital Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $130K/yr
4+ years expPartsBase Inc. is seeking a Senior Digital Marketing Manager to own and execute their digital demand generation strategy across the customer lifecycle. This senior role involves leading multi-channel digital initiatives and collaborating with Sales, Product, and Leadership to drive pipeline, revenue, and brand leadership.
AdvertisingAerospaceRetail
Hiring Manager
Jordan Clarke
Responsibilities
Own the digital marketing roadmap and execution for full-funnel performance—from awareness and engagement through conversion and retention
Design, launch, and continuously optimize integrated digital campaigns that drive measurable pipeline, revenue impact, and customer growth
Translate company growth targets into actionable digital programs with clear KPIs and reporting
Architect and optimize sophisticated email marketing and nurture programs tailored to complex B2B buying cycles
Leverage marketing automation platforms (HubSpot, Marketo, Mailchimp) to drive lifecycle marketing, lead scoring, and conversion optimization
Develop segmentation strategies within the CRM to deliver highly personalized, behavior-driven campaigns
Lead paid media strategy and execution across search, social, and retargeting channels with a focus on ROI, CAC, and pipeline contribution
Own budget allocation, performance analysis, testing frameworks, and ongoing optimization
Define and execute social media strategy across LinkedIn, Facebook, X (Twitter), TikTok, and YouTube Shorts to support brand authority, engagement, and demand
Oversee organic and automated outreach strategies using tools such as MeetAlfred to expand reach and engagement
Collaborate on content strategy to ensure alignment with buyer personas, funnel stages, and product positioning
Establish testing and optimization frameworks using A/B testing, experimentation, and behavioral analytics tools (Optimizely, Hotjar, or equivalents)
Analyze campaign performance, identify insights, and communicate clear recommendations to stakeholders
Build dashboards and reporting that tie marketing activity directly to business outcomes
Partner closely with Sales, Product, RevOps, and Executive Leadership to align digital initiatives with GTM priorities
Act as a senior marketing voice in planning discussions, providing data-backed recommendations and strategic guidance
Manage timelines, dependencies, and stakeholder communication across concurrent initiatives
Qualification
Required
4+ years of progressive digital marketing experience with demonstrated ownership of multi-channel, full-funnel strategies
Deep hands-on expertise in marketing automation platforms (HubSpot, Marketo, Mailchimp)
Proven experience managing CRM segmentation, lifecycle marketing, and experimentation frameworks
Strong background in paid media strategy, execution, and performance optimization
Advanced analytical mindset with the ability to translate data into actionable insights
Demonstrated T-shaped marketer profile—broad channel fluency with deep expertise in core performance areas
Exceptional communication, stakeholder management, and project leadership skills
Comfortable operating independently in a fast-paced, scaling organization
Preferred
Experience in B2B SaaS, marketplaces, or complex/regulated industries
Proven success driving measurable pipeline and revenue impact through digital marketing
Experience partnering closely with Sales and RevOps teams in a revenue-driven environment
Prior ownership of marketing programs supporting long sales cycles and multi-stakeholder buying groups
Company
PartsBase Inc.
Our technology suite provides industry-leading tools, services, and specialized solutions to advance supply-chain efficiencies for businesses and professionals across the aviation, aerospace and defense industries.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Robert Hammond
FOUNDER & CEO
Recent News
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