CData Software · 3 hours ago
Senior Product Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expCData Software is a company focused on delivering data connectivity solutions for AI and analytics. The Senior Product Marketing Manager will define and drive the go-to-market strategy for CData’s Data Integration Products, working closely with various teams to ensure effective product positioning and market adoption.
Big DataCloud Data ServicesData IntegrationData VisualizationDatabase
Responsibilities
Own positioning, messaging, and value proposition for the product across core customer segments and use cases
Develop and maintain a deep understanding of customers, buying journeys, and technical use cases
Partner with Product Management to align roadmap, releases, and market needs
Monitor competitive landscape, market trends, and customer feedback to inform strategy and differentiation
Lead go-to-market planning and execution for launches, including messaging, targeting, channels, and success metrics
Translate roadmap updates into external announcements and campaigns
Partner with Sales to support pipeline generation, deal support, and competitive positioning
Create and maintain high-impact sales enablement materials
Enable sales teams to confidently articulate product value, differentiation, and technical advantages
Develop product-led content and support thought leadership related to data integration, analytics, and product specific use cases in partnership with Marketing
Define and track key metrics related to product adoption, pipeline contribution, launch success, and messaging effectiveness
Use data and feedback to continuously refine positioning, GTM strategy, and enablement
Qualification
Required
5-8+ years of experience in Product Marketing, ideally in B2B SaaS, data, cloud, infrastructure, or developer-focused products
3-5 years of experience in data integration/connectivity
Proven experience owning positioning, launches, and sales enablement for a technical product
Strong ability to translate complex technical concepts into clear, compelling customer value
Excellent written, verbal, and presentation skills
Highly collaborative and comfortable working cross-functionally with Product, Sales, Engineering, and Marketing
Self-directed, organized, and comfortable operating in a fast-moving environment
Preferred
Experience supporting enterprise or mid-market B2B sales is preferred
Experience working closely with Product Management and Engineering teams is preferred
Company
CData Software
CData Software is a software company that offers data integration solutions for real-time access to applications, databases, and Web APIs.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$510MKey Investors
Warburg PincusUpdata Partners
2024-06-26Private Equity· $350M
2021-12-16Series B· $140M
2020-03-26Series A· $20M
Leadership Team
Amit Sharma
CEO
Adam DeMichele
Chief Revenue Officer (CRO)
Recent News
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