Blue Wheel ยท 6 hours ago
Senior Marketing Analyst (Digital Ad Agency)
United States
Full-time
Remote
Senior Level
5+ years expBlue Wheel is a digital ad agency seeking a strategic and technically skilled Senior Marketing Analyst to join their marketing analytics team. The role focuses on data-driven marketing, analyzing campaign performance, and leveraging Amazon Marketing Cloud to provide insights that drive performance across various digital channels.
AdvertisingDigital MarketingMarketing
Hiring Manager
Jessica Mosley
Responsibilities
Analyze campaign performance across digital channels to identify trends, gaps, and optimization opportunities
Conduct deep-dive analyses using AMC to support marketing strategy and performance optimization
Collaborate with account managers and strategists to define KPIs and solve client-specific marketing challenges
Lead complex analyses and develop predictive models to forecast marketing outcomes
Deliver strategic insights that influence campaign direction and client strategy
Leverage AMC's SQL-based environment to extract, transform, and analyze audience and campaign data
Build custom queries to understand customer journeys, media exposure, and conversion paths
Create audiences based on client needs and data trends
Develop AMC dashboards and reporting templates to visualize performance and attribution
Stay current with AMC feature updates and best practices to maximize platform value
Partner with media teams to translate AMC insights into actionable recommendations
Serve as the day-to-day analytics lead for assigned clients, managing cross-departmental communication
Translate complex data findings into clear, actionable insights for both technical and non-technical stakeholders
Create dashboards and reports that effectively communicate campaign performance and customer behavior
Provide constructive feedback to junior analysts and communicate roadblocks or deadline risks to leadership
Ensure timely delivery of recurring reports and ad hoc analyses
Maintain accuracy and consistency in data handling and reporting
Follow established processes and escalate issues when necessary
Take ownership of analytics tasks from start to finish, ensuring compliance with data privacy and governance policies
Mentor junior analysts and support project coordination
Participate in team reviews and retrospectives to refine data approaches and improve reporting accuracy
Qualification
Required
Strong understanding of marketing metrics and their business impact
Experience with AMC and other clean rooms
Proficiency in: SQL, Python/R
Advanced Excel
Data Visualization Tools (e.g., Tableau, Looker, Qlik)
Ad Servers, Marketing Automation Tools
Web Analytics, Paid Media, Social, Retail Data
Familiarity with campaign tagging, UTM tracking, and attribution modeling
Experience supporting A/B testing, customer segmentation, and predictive modeling
Years of experience: 5+
Growth mindset and eagerness to learn from peers and mentors
Ability to provide and receive feedback constructively
Strong organizational skills and attention to detail
Preferred
Bachelors Degree in Marketing Analytics, Data Science, Statistics, Economics, or Computer Science
Company
Blue Wheel
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Eitan Reshef
Chief Executive Officer
Jonathan McGraw
Chief Operating Officer
Company data provided by crunchbase