Hatcher & Frey Orthodontics ยท 3 days ago
Local Marketing Liaison
Norfolk, VA
Full-time
Hybrid
New Grad, Entry Level
$18/hr - $20/hrHatcher & Frey Orthodontics has been trusted by families across the Hampton Roads area for over 25 years. The Orthodontic Local Marketing Liaison will act as the primary ambassador between the practice and target referring dental practices, local schools, and community organizations, focusing on brand awareness and patient growth through referrals and engagement.
DentalHealth CareMedical
Responsibilities
Develop and execute a strategic outreach plan for referring dentists and community organizations
Organize, schedule, and coordinate doctor-to-doctor lunches, continuing education events, and other engagement opportunities
Create a consistent delivery calendar of thoughtful, personalized gifts and marketing materials to key partners
Build and maintain strong, positive working relationships with current and potential referral sources, ensuring the Hatcher & Frey brand is represented positively
Track and manage all outreach interactions and partner contact information using a CRM system (e.g., Streak), analyzing referral trends and effectiveness of activities
Serve as the face of the practice at local community events, health fairs, school functions, and sports sponsorships to promote our services and build brand awareness (potential events Monday - Sunday)
Research local schools and businesses that would be advantageous for patient outreach, making contact at least once per month
Execute data capture processes at events to be used in CRM and retargeting campaigns
Assist with managing practice-level social media channels (Facebook, Instagram) by creating/editing engaging content (photos, videos, stories) and posting regularly (~5 posts per week)
Coordinate with 3rd party digital marketing firm for responses to social media messages and inquiries in a timely manner using a professional brand voice
Creating printed and digital marketing materials (flyers, signage, ads, Canva, Screencloud) to ensure brand consistency across all platforms
Collaborate with practice leadership and doctors on feedback received from outside organizations to facilitate process and service improvements
Attend regularly scheduled marketing meetings with prepared agendas to discuss strategy and performance updates
Assist with general administrative and phone handling tasks as needed
Qualification
Required
Prior marketing, sales, or community liaison experience preferred, ideally within the healthcare or dental industry
Exceptional customer service, communication (written and verbal), and interpersonal skills
Strong organizational skills, detail-orientation, and the ability to manage multiple projects simultaneously
A self-starter who is proactive, highly motivated, and capable of working both independently and in a team setting
A valid driver's license and reliable transportation for local travel in the Norfolk and Virginia Beach areas is required
Understanding of HIPAA standards and ethical marketing practices
Preferred
Proficiency in social media platforms and experience with design tools like Canva is a plus
Benefits
401(k)
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Vision insurance
Company
Hatcher & Frey Orthodontics
Hatcher & Frey Orthodontics is a dental healthcare clinic that provides custom braces, adult orthodontics, and teeth whitening services.
Founded in 1996
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase