Highgate · 5 days ago
Area Vice President Sales/Marketing
Highgate is a premier real estate investment and hospitality management company recognized as an innovator in the industry. The Area Vice President of Sales & Marketing is responsible for leading revenue strategies across Highgate-managed hotels in the New York region, driving commercial performance, and providing strategic direction to property-level teams.
Hospitality
Responsibilities
Develop and execute strategic revenue maximization plans across all market segments and distribution channels in lockstep with commercial partners to drive market share growth
Provide leadership, direction, and motivation to property-level sales teams to ensure performance excellence and goal achievement
Analyze competitive landscapes and sub-regional dynamics to identify opportunities and anticipate market shifts
Review and evaluate group pace, positioning, and other key sales performance metrics across both group and transient segments
Design sales team deployment strategies, establish measurable goals, and implement effective sales incentive programs
Lead key account management initiatives to deepen client relationships and drive repeat business
Engage in client-facing opportunities that help position Highgate’s portfolio for success in greater awareness, new lead generation and/or closure of revenue generating opportunities
Oversee the development of annual marketing plans and manage associated expense budgets to ensure ROI and brand alignment
Coordinate sales activity planning, travel scheduling, and resource management for optimal productivity
Interpret and analyze industry and internal performance data (e.g., STR, Hotelligence 360, financial reports) to inform strategic decision-making
Understanding/evaluating STR, Hotelligence 360 & financial reports/data
Engage in owner relations for assigned portfolio of hotels to positively support commercial perspective and property teams
Qualification
Required
Minimum of 5 years of experience in a senior or above-property sales leadership role
Proven experience in regional or multi-unit sales oversight within the hospitality industry
Demonstrated success as a Director of Sales & Marketing in major metropolitan hotel markets
Experience working directly with ownership groups and asset management teams
Strong collaboration experience with revenue management teams to drive strategic goals
Comprehensive understanding of all market segments and distribution channels, with the ability to develop and execute tailored strategic plans for each
Exceptional communication and presentation skills, with the ability to influence across various levels of an organization
Strong interpersonal skills with a collaborative, team-oriented mindset
Proven ability to lead, develop, and inspire teams of Directors of Sales & Marketing
Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint
Highly organized with the ability to multitask, prioritize effectively, and meet deadlines in a fast-paced environment
Preferred
Bachelor's degree in marketing, business administration, or a related field
Company
Highgate
Highgate is a United States-based real estate investment and hospitality management firm.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Trilantic North America
2014-10-08Private Equity
Leadership Team
Recent News
2025-07-08
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