Financial & Tax Architects · 2 days ago
Digital Marketing Specialist
St Louis, MO
Full-time
Onsite
Mid Level
3+ years expFinancial & Tax Architects is a company focused on providing retirement solutions and helping clients achieve their financial goals. The Digital Marketing Specialist will manage and optimize paid digital advertising campaigns, oversee the company's social media presence, and contribute to creative content development.
AccountingConsultingFinancial ServicesRetirement
Hiring Manager
Carlina Lambert SHRM-CP
Responsibilities
Launch and manage paid advertising campaigns across Meta platforms with an initial focus on replicating and improving campaigns currently managed by external agencies
Monitor and optimize campaign performance to improve conversion rates and reduce cost per registration
Analyze performance metrics (CTR, CPA, ROAS, registrations, etc.) and make data-driven adjustments to campaigns
Collaborate with internal stakeholders to align campaigns with broader marketing and business objectives
Support the long-term transition of digital marketing efforts from external agencies to an in-house model
Manage the company’s organic social media presence across all major platforms
Develop, schedule, and publish engaging content that aligns with brand voice and business goals
Collaborate on content ideas, campaigns, and creative concepts to support paid and organic efforts
Monitor engagement, respond as appropriate, and track performance metrics
Contribute to ad creative, copywriting, and content development
Utilize design tools (e.g., Adobe Creative Suite) to support marketing initiatives
Partner with team members on video, graphic, and written content as needed
Support Google advertising initiatives (search and/or display), as needed
Stay current on digital marketing trends, platform updates, and best practices
Work cross-functionally with marketing, leadership, and external partners as required
Qualification
Required
3–5 years of experience in digital marketing, with hands-on experience managing paid social campaigns
Strong familiarity with Meta advertising platforms (Facebook specifically)
Experience managing social media accounts for a business or brand
Creative mindset with the ability to contribute to both strategy and execution
Strong analytical skills and comfort reviewing performance data
Preferred
Experience with Google Ads (Search, Display, or YouTube)
Google Ads and/or Meta Ads certifications
Experience working in an agency environment
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.)
Basic video editing experience
Benefits
Health Insurance - 50% employer coverage
Dental Insurance
Vision Insurance
Hospital Indemnity Insurance
Accident Insurance
Critical Illness Insurance
Life Insurance
Short-Term and Long-Term Disability Insurance
401(k) with 3% match
Paid vacation/PTO
Flexible work-life balance
ESOP
Company
Financial & Tax Architects
Financial & Tax Architects offers cash and investment management, estate and tax preparation, and retriment planning solutions.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase