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Finastra · 2 days ago

Sales Enablement & Product Marketing Lead, Lending

Atlanta

Full-time

Onsite

Senior Level

7+ years exp

Finastra is a dynamic global provider of open finance software solutions, dedicated to expanding access to financial services. They are seeking a Sales Enablement & Product Marketing Lead to support their U.S. Retail Lending business by bridging the gap between product marketing and sales enablement, creating high-quality content, and driving sales success.

Financial ServicesFinTechInformation Technology

Responsibilities

Develop and deliver training programs to ensure Sales and Pre-Sales teams are confident in positioning and demonstrating our lending solutions

Facilitate onboarding and continuous learning sessions focused on product knowledge, competitive positioning, and objection handling

Promote Salesforce hygiene by reinforcing best practices and aligning messaging within CRM workflows

Own the creation of compelling, accurate, and audience-specific content including product sheets, sales decks, website copy, and internal guides

Translate complex product features into clear, benefit-driven messaging tailored to U.S. financial institutions

Ensure consistency of messaging across all sales and marketing channels

Collaborate with Product, Sales, and Marketing teams to define and execute GTM strategies for new product launches and updates

Lead internal launch communications and ensure all stakeholders are aligned and equipped with the right materials

Gather feedback from Sales and clients to refine messaging and inform product development

Facilitate user groups and feedback loops to ensure our solutions meet market needs

Qualification

Sales EnablementProduct MarketingU.S. retail lendingSalesforceEnglish communicationStakeholder managementProject management

Required

7+ years of experience in Sales Enablement, Product Marketing, or related roles within the U.S. banking or fintech sector

Deep understanding of U.S. retail lending, compliance, and commercial/consumer banking workflows

Proven ability to train and enable sales teams, with a focus on practical application and measurable outcomes

Strong experience with Salesforce and a commitment to maintaining CRM hygiene and data quality

Exceptional written and verbal English communication skills—able to write and present with clarity, professionalism, and impact

Self-starter with the ability to manage multiple projects and stakeholders across departments

Benefits

Flexibility: Enjoy unlimited vacation, based on your location and business priorities. Hybrid working arrangements, and inclusive policies such as paid time off for voting, bereavement, and sick leave.

Well-being: Access Confidential one-on-one therapy through our Employee Assistance Program, find support from our network of Wellbeing Champions and Gather Groups, and a calendar of monthly events and initiatives designed to help you thrive - Inside and Outside of work.

Medical, life & disability insurance, retirement plan, lifestyle and other benefits*

ESG: Benefit from paid time off for volunteering and donation matching.

DEI: Participate in multiple DE&I groups for open involvement (e.g., Count Me In, Culture@Finastra, Proud@Finastra, Disabilities@Finastra, Women@Finastra).

Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.

Recognition: Be part of our global recognition program, Finastra Celebrates, and contribute to regular employee surveys to help shape Finastra and foster a culture where everyone is engaged and empowered to perform at their best.