PayPal · 1 day ago
Growth Marketing Analyst, Venmo
Austin, Texas, United States of America
Full-time
Hybrid
Mid, Senior Level
$89K/yr - $128K/yr
3+ years expPayPal has been revolutionizing commerce globally for more than 25 years. As a Growth Marketing Analyst, you will drive data-informed decision-making across Venmo's lifecycle, paid media, and partnership channels, serving as a strategic bridge between marketing and analytics partners.
E-Commerce PlatformsFinTechMobile PaymentsTransaction Processing
Responsibilities
Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
Activate co-branding campaigns, product launches, and report results to leadership
Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
Write experiment briefs, testing plans, and coordinate end-to-end implementation
Monitor experiments post-launch, identify insights, and optimize in-flight results
Manage budget reporting, including agency costs and incentive payouts, for all campaigns
Own weekly and monthly performance reporting for Marketing, synthesizing data from multiple sources into clear narratives with actionable recommendations
Partner with channel and product marketing leads to analyze campaign performance, identify trends, diagnose issues, and surface optimization opportunities
Develop visualizations and presentations that make complex data accessible to marketers and leadership
Manage the analytics request pipeline for Growth Marketing—scoping briefs, clarifying requirements, and ensuring analyses are set up for actionable outcomes
Partner with Marketing Analytics, Marketing Effectiveness, and Product Analytics to translate their outputs into marketing strategy and action
Serve as the business owner of marketing measurement martech requirements, ensuring our technical needs are clearly defined and represented in roadmap discussions
Identify patterns across campaigns and channels that inform investment decisions and test design
Support marketing planning with data synthesis, scenario modeling, and performance benchmarking
Build frameworks and documentation that enable marketers to self-serve on routine data questions
Qualification
Required
3+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience
Preferred
5+ years in marketing analytics, growth analytics, or marketing strategy roles—ideally in consumer fintech, payments, or digital commerce
Proficiency in SQL and experience with at least one programming language (Python or R) for data exploration and validation
Hands-on experience with enterprise BI tools (Tableau, Looker, or similar)—you can build and modify dashboards, not just consume them
Proven ability to synthesize data from multiple sources and translate it into strategic recommendations
Working knowledge of marketing measurement: attribution, incrementality, cohort analysis, and how these connect to business decisions
Excellent communication skills—you can build a narrative from data and present it clearly to marketers and executives
Experience working in matrixed environments, partnering with analytics teams you don't directly manage
Familiarity with lifecycle marketing metrics (engagement, retention, LTV) and omnichannel measurement challenges
Exposure to Marketing Mix Modeling or econometric approaches to marketing measurement is a plus
Bachelor's degree or equivalent work experience required
Financial services/fintech experience is a plus but not required
Benefits
Medical
Dental
Vision
Life and disability insurance
Parental and family leave
401(k) savings plan
Paid time off
Flexible work environment
Employee shares options
Company
PayPal
PayPal is a financial service company that provides online payment solutions to its users worldwide.
10001+ employees
H1B Sponsorship
PayPal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1144)
2024 (917)
2023 (775)
2022 (921)
2021 (1051)
2020 (1049)
Funding
Current Stage
Public CompanyTotal Funding
$12.17BKey Investors
Kohlberg Kravis RobertsBlueRun Ventures
2025-11-17Post Ipo Debt· $6.95B
2023-06-07Post Ipo Debt· $5B
2015-07-20IPO
Leadership Team
Simon Bladon
PayPal UK CEO
chaloem khompitoon
President & CEO
Recent News
2026-01-13
The Real Deal
2026-01-13
2026-01-12
Company data provided by crunchbase