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EdgeBeam Wireless · 2 days ago

Senior Manager, Digital Marketing & Demand Generation

Greater Boston

Full-time

Hybrid

Mid, Senior Level

4+ years exp

EdgeBeam Wireless is the world’s first Hybrid Network Operator, providing efficient data distribution across wireless networks. They are seeking a data-driven marketer to scale demand generation efforts and drive qualified pipeline growth, managing programs across various channels and collaborating with external agencies.

BroadcastingNetwork SecurityWireless

Hiring Manager

Jane D'Arcy

Responsibilities

Build and manage demand generation programs across paid social (LinkedIn), paid search and retargeting (Google Ads), email marketing, webinars, events, and lifecycle campaigns

Partner closely with our external marketing agency on campaign execution, creative development, and paid media optimization

Own campaign performance reporting, dashboards, and funnel insights using Google Analytics and Salesforce/Pardot

Analyze channel ROI and recommend budget allocation and campaign prioritization decisions

Build and optimize nurture programs and automated workflows within Pardot

Collaborate with Sales on ICP alignment, lead routing, and ongoing feedback loops

Partner with Product Marketing to create messaging and campaign assets, including writing copy and contributing to asset development

Qualification

B2B demand generationGoogle AdsPardotGoogle AnalyticsSalesforce CRMPaid social marketingEmail marketingCampaign copywritingAgency managementAnalytical mindsetCreative collaboration