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Motive · 14 hours ago

Gifting & Direct Mail Program Manager

Hybrid - San Francisco, California

Full-time

Hybrid

Mid Level

$76K/yr - $116K/yr

4+ years exp

Motive empowers operations with innovative tools, and they are seeking a Gifting & Direct Mail Program Manager to lead global gifting and direct mail initiatives. This role involves designing and scaling campaigns to drive meetings and accelerate pipeline while collaborating with various teams to enhance customer engagement.

Computer Software

H1B Sponsor Likely

Responsibilities

Own the strategy, execution, and global coordination of Motive’s direct mail and gifting programs spanning North America and select international regions

Partner cross-functionally with Field Marketing, Campaigns, Sales, and SDR teams to identify target accounts and align gifting initiatives with territory goals and campaign priorities

Manage vendors and gifting platforms to ensure a consistent brand experience, operational efficiency, and localized execution across all regions

Develop and test new program concepts from meeting incentives and event follow-ups to customer appreciation and account expansion campaigns to drive engagement and accelerate pipeline

Measure and analyze program performance, tracking gift-to-meeting, meeting-to-opportunity, and pipeline conversion metrics to identify what drives the strongest ROI

Collaborate with Marketing Operations and Analytics to ensure proper campaign setup, attribution, and visibility within Salesforce and marketing dashboards

Build scalable playbooks and toolkits that empower regional teams to launch localized gifting programs independently while maintaining brand and data integrity

Oversee global swag strategy and inventory management, ensuring alignment with brand standards, regional needs, and event or gifting programs to maximize impact and operational efficiency

Own budgets and reporting for global gifting initiatives, continuously optimizing spend to deliver measurable business outcomes

Launch an integrated global gifting and direct mail calendar aligned with Field Marketing, Campaigns, and Sales priorities

Standardize program operations and vendor processes to improve scalability, quality, and speed of execution

Deliver measurable ROI by increasing gift-to-meeting conversion rates and pipeline generated per dollar spent

Develop and roll out improved regional toolkits and playbooks enabling field teams to execute localized gifting campaigns with brand and data consistency

Build a performance dashboard with Marketing Operations to track campaign attribution and influence on pipeline

Identify and test new gifting concepts or audience segments that produce incremental meeting and opportunity creation

Deepen account penetration and accelerate deal velocity through executive-level gifting campaigns and customer expansion initiatives

Drive new logo acquisition and first-meeting creation with scalable, high-volume gifting and direct mail campaigns tied to regional pipeline goals

Establish program foundations in Canada, Mexico, and the UK/EU markets—testing localized gifting concepts, vendors, and cultural nuances to drive early traction

Ensure alignment with Field Marketing and Sales OKRs to deliver measurable growth in influenced and sourced pipeline, with clear visibility into ROI and conversion metrics

Qualification

B2B marketing experienceDirect mail programsProject managementAnalytical mindsetCreative thinkingCollaboration skillsCommunication skillsAttention to detail

Required

4+ years of B2B marketing experience in Field Marketing, Demand Generation, or ABM within SaaS or technology companies

Hands-on experience running direct mail or gifting programs using platforms like Sendoso, Postal.io, or Reachdesk

Strong project management and organizational skills, with experience coordinating across time zones or global teams

Proven ability to collaborate closely with Sales and SDR organizations to drive meeting and pipeline goals

Analytical mindset with experience tracking and communicating ROI and pipeline impact

Creative thinker who enjoys blending strategic vision with hands-on execution

Excellent written and verbal communication skills, with strong attention to detail and brand consistency

Benefits

Health, pharmacy, optical and dental care benefits

Paid time off

Sick time off

Short term and long term disability coverage

Life insurance

401k contribution

Company

Motive

Glassdoor4.0

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable.

Founded in 2013

San Francisco, California, US

1001-5000 employees

http://gomotive.com

H1B Sponsorship

Motive has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (21)

2024 (24)

2023 (12)

2022 (8)