Nidec Motor Corporation · 1 month ago
Director of Channel & Sales Enablement
Nidec Motor Corporation is a company dedicated to transforming dreams into reality through innovative technology and products. The Director of Channel & Sales Enablement will define and implement channel strategies, develop sales and pricing strategies, and manage distributor partners to drive revenue growth through indirect sales channels.
ElectronicsManufacturing
Responsibilities
Define and Implement Channel Strategy: Collaborate with Americas Sales Leaders and Business Development to develop and execute the company's distribution and systems integrator strategy, aiming to achieve growth and market share goals. A Go-To-Market strategy to be created segmenting Specialist Distribution vs. General Distribution to help in better aligning OEM/EU new customer growth and management by application type, solution scope, and support requirements Develop Sales Strategies: Create and implement sales strategies to drive revenue growth through indirect sales channels
Develop Pricing Strategies to support Go To Market plan, by Channel Type and segment (Specialist, Generalist)
Collaborate with Nidec Drives field sales team to support Channel partner(s) on new customer prospecting, tracking, and development of new accounts, ensuring the Channel is prepared with the right resources to farm and manage new account business from Nidec
Distributor Partner Management
Work with Regional Sales Directors and Area Sales Managers to identify and develop new distributor partners, manage existing partners, and terminate relationships when necessary
Promote positive distributor order growth through communication and participation in distributor events
Oversee the distributor Point of Sales Reporting program, including program mechanics, reporting back to distributors, and leveraging POS information to drive sales growth
Ensure partners are trained on the company's products and sales techniques
Maintain distributor contract and policy documents
Monitor distributor websites to ensure Nidec Drives is represented optimally
Collaborate with Nidec Drives marketing to keep distributor locations and 'where to buy' information up to date and accurate
Represent the company at channel trade organization events and activities
Work with Sales, Strategic Marketing, Business Development, Marketing, and MarComm to develop programs supporting our channel partners
Product Knowledge and Training: Stay current on the company’s products, applications, pricing, and selling benefits
Inside Sales Team Management: Inside Sales Specialists: Lead and manage the inside sales team to drive sales growth. Setting clear goals, monitoring performance, and ensuring accurate and timely support for field sales teams and channel partners. The team will be responsible for providing pricing and availability information, assisting with product cross-referencing, and preparing quotations to support sales efforts. Additionally filling the gap in product escalations
The position also focuses on fostering collaboration, maintaining strong communication, and driving a high level of customer service to deliver exceptional experiences and meet revenue targets
Bridging the gaps between field sales, fulfillment, and the needs of our customers by facilitating stock rotation returns and aiding our customers in escalations
Channel & Sales Development Representatives: Lead and manage the team to ensure alignment with the overall direct sales and distribution strategy. Provide strategic guidance, support, and training to enhance their effectiveness in driving sales growth through distributor channels. Monitor performance metrics and implement improvement plans as needed to achieve sales targets. Focus on proactive activities, including lead follow-up and distribution to the channel, and executing prospecting campaigns with the Strategic Marketing team
Proliferation of sales enablement tools (Customer Portal, Online Configuration Tools, etc) will be part of the CSDRs regular outreach and training of partner network
In support of a Channel Strategy, map out how outside and inside sales will work as a team to support channel partners, and roles/responsibilities by role. The plan may include need to establish dedicated inside sales team members and/or Regional Channel Managers, to to more closely support, manage, and own Channel growth goals by key Region
The Inside Sales Team will support Regional Channel Managers with day-to-day activities
Marketing Collaboration: Collaborate with marketing teams in the US and UK to develop sales tools and campaigns that enhance and promote the effective sales of the company’s products and services through distributors, as well as enablement and best practices for self-service tools available to our customers
New Business Development: Actively collaborate with vertical market managers and business development to facilitate the execution of prospecting campaigns by the CSDRs to drive new revenue growth and feed channel partners with leads
Annual Distributor Profile Program: Own the Annual Distributor Profile Program, ensuring comprehensive and accurate profiles are maintained and utilized for strategic planning and growth. Implement directly through Channel sales team (Inside Sales Specialists and regional Channel Sales Managers)
Budget Management: Provide and operate within the department's expense budget
Sale Enablement and Service Level Management: Establish market leading service levels for pre and post-sales support of channel and key customers, developing metrics to track our ‘Ease of Doing Business’
Quote to Orders Reporting, reviewing Price & Availability quoting metrics, to understand quote volume trends, product trends, and lead times required to win new business
Order Inquiries logging and tracking of metrics, including enquiries raised, enquiries open/closed, response time, and customer satisfaction rate
Escalation Management & Cross Functional Service Level Tracking
Act as the Sales & Channel voice-of-customer to fulfillment team, providing team level input on customer sentiment, urgency, and priority for fulfillment to execute against
Manage escalations relating to Customer needs and customer problem resolution, specifically with price and availability quotes and technology adoption
Process and Technology Improvement Project Management– AI/Customer Service Tools
Develop and maintain a Company technology strategy for enabling best in class pre and post orders execution support, including solution configuration, price & availability quoting and visibility, and pre and post order customer inquiry management, escalation, and resolution. This will require knowledge of the evolving Artificial Intelligence landscape and commercial solutions. Customer Enablement technical strategy should incorporate the needs of Sales, Technical Support, and Operations input/output to aid in customer service levels and revenue generation
Responsible for learning and enhancing current technologies and adopting new technologies related to Customer Enablement team functions and customer-facing tools
Owner of customer-focused self-service tools: Customer Portal/CPQ Tool, GTM Tools (Sales Enablement, Training, Business Intelligence and outreach tools), EDI interfacing, and other solutions to make Nidec Drives a better partner for our customers
Stay abreast of industry best practices and emerging trends in customer enablement and learning and development
Create and deliver customer training related to self-service tools, publishable in Customer Portal for customer self-servicing
Qualification
Required
Four-year degree in: Business, Engineering, or Industrial Distribution
Minimum of 10 years of experience working within industrial distribution and sales
10 year management experience preferred
Able to work well cross-functionally and manage coordinated efforts successfully with other members of leadership
Strong written and oral communication skills
Microsoft Office proficiency
Salesforce familiarity
Familiarity with AI tools
Project/Program Management skills
Strong analytical skills
Excellent organizational skills
Skills in strategic planning, market analysis, negotiation, and conflict resolution
Preferred
Master's degree
Company
Nidec Motor Corporation
Nidec Motor Corporation is a manufacturer of commercial, industrial, and appliance motors and controls.
H1B Sponsorship
Nidec Motor Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
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Trends of Total Sponsorships
2025 (13)
2024 (11)
2023 (6)
2022 (6)
2021 (3)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Recent News
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2025-08-13
Google Patent
2025-04-03
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