ITAD USA® · 1 week ago
Digital Marketing Coordinator
United States
Full-time
Remote
Mid Level
3+ years expITAD USA is a premier provider of IT asset disposition services across North America, and they are seeking an experienced Digital Marketing Coordinator to oversee all aspects of the company’s marketing efforts. The role involves developing, executing, and managing digital marketing campaigns to generate leads, support sales, and enhance brand visibility.
Information ServicesInformation Technology
Hiring Manager
Joel Friedman, MBA
Responsibilities
Plan, develop, and execute multi-channel marketing campaigns focused on lead generation, client retention, and ROI growth
Manage Salesforce & MCAE (Pardot) marketing integrations and CRM lead hygiene to ensure accurate tracking and reporting of campaign performance
Create, schedule, and optimize email marketing campaigns, including audience segmentation, automation, and performance analysis
Develop and publish engaging content across the company’s digital platforms, including LinkedIn, YouTube, and the company website
Write and design marketing materials such as newsletters, presentations, social media posts, and promotional materials
Collaborate closely with the sales team to align outreach strategies and provide sales enablement tools, templates, and messaging
Monitor, analyze, and report on key performance metrics to assess marketing effectiveness and identify opportunities for improvement
Coordinate vendor relationships and maintain consistency across marketing platforms and tools
Contribute to the development and enforcement of brand standards, ensuring messaging and visuals align with company identity
Support the planning and execution of webinars, video projects, and other marketing initiatives
Qualification
Required
3+ years of experience in digital marketing, preferably in a B2B environment
Proficiency in Salesforce, MCAE (Pardot), and marketing automation platforms
Strong understanding of email campaign strategy, lead nurturing, and analytics
Excellent written and verbal communication skills, with the ability to clearly communicate performance metrics and operational needs
Experience creating detailed marketing reports and presentations for leadership
Ability to work cross-functionally with sales and IT to align marketing and business objectives
Proficient in content creation, copywriting, and social media management
Strong organizational skills and attention to detail
Ability to work independently and manage multiple priorities in a fast-paced environment
Preferred
Familiarity with tools such as WordPress, Canva, and Microsoft 365 is preferred
Company
ITAD USA®
ITAD USA is a full-service electronics and materials lifecycle-management company, is a leader in the “re-commerce” business enabling a better world via the circular economy.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-08-17Acquired
Company data provided by crunchbase