Apply on Employer Site

National Football League (NFL) · 1 day ago

Director, Content Strategy

Inglewood, California, United States

Full-time

Onsite

Director/Executive

$135K/yr - $180K/yr

10+ years exp

NFL Media is seeking a Director of Content Strategy to shape and execute the long-term content vision for the organization. This role will oversee the development and optimization of NFL Media content across various platforms, aligning it with league priorities and engaging diverse audiences.

American FootballMedia and EntertainmentSporting GoodsSportsSports Leagues and Teams

Responsibilities

Define and implement a comprehensive, multi-platform content strategy that reflects the NFL’s brand, values, and growth objectives

Partner with senior leadership across NFL Media, Marketing, Business Development, Sponsorship, and International teams to align content priorities with League-wide goals

Translate business and fan insights into actionable programming strategies and content investments

Oversee the development of NFL Media’s digital content calendar, ensuring consistent and compelling coverage across the season cycle (regular season, playoffs, offseason, Draft, and Super Bowl)

Lead cross-platform digital content planning for live events, studio shows, highlights, original features, and social storytelling

Collaborate closely with Production, Creative, and Talent teams to deliver innovative and audience-centric programming

Monitor portfolio-level performance and provide recommendations on content investment priorities

Spearhead strategic projects for senior NFL Media leaders and develop recommendations on key programming and operational issues, particularly in new business and/or audience development areas

Partner with the Revenue, Partnerships, and Distribution teams to drive commercial impact through strategic content placements, sponsorship integration, and digital rights activation

Identify new opportunities for content syndication, content licensing, and direct-to-consumer engagement

Use performance analytics and audience data to optimize content ROI and guide future investment decisions

Produce impactful insights via analysis of the current sports and entertainment media ecosystem and identify new trends and strategies that can be incorporated into NFL Media planning

Evolve NFL Media’s content strategy for reaching younger, more diverse, and global audiences through digital and emerging platforms

Foster close relationships and develop collaboration opportunities with existing NFL partners who specialize in engaging key demos

Identify new partnership opportunities with media brands or production companies, particularly brands that intersect with sports and/or sports fandom, that will help the NFL engage priority audiences

Work across multiple departments and stakeholders to evaluate new technologies that unlock new value for fan engagement, including AI and Gen AI and cloud-based production workflows

Champion new storytelling formats and technologies (short-form, interactive video, data-driven storytelling, AR/VR, generative AI)

Foster a test-and-learn culture that encourages creative risk-taking and rapid iteration

Build strong partnerships with internal departments (Broadcasting, Marketing, Communications, and Club Media) and external partners

Guide and develop junior professionals on the NFL business, key skill requirements and career development

Cultivate positive group culture and processes to foster high performance, efficient processes and professional development

Ensure all content reflects the League’s commitment to quality, integrity, and inclusivity

Qualification

Content strategy developmentAudience development strategiesContent production technologyData analysisDigital asset managementPresentation skillsLeadership skillsCollaborationCommunication skillsCreativity

Required

Minimum 10 years' experience

5 years of management experience

Post-graduate training or professional certificates related to data science and data visualization highly preferred

Deep passion for sports, broader sports rights marketplace and sports-related storytelling

Significant professional experience at a large media brand in quantitative and qualitative analysis; can drive to insight and results with complex data sets

Strong familiarity with content production & distribution technology and digital asset management preferred

Proven track record of developing successful content and audience development strategies across multiple content genres, including sports, news, and podcasting

Excellent communication/presentation skills with a track record of presenting complex analysis to executives/senior management clearly and concisely

Exceptional Power-Point and presentation development skills

Strong leadership skills with experience managing and inspiring both creative teams and business leaders

Self-starter, intellectually curious; proven track record of identifying new opportunities

Preferred

MBA preferred

Experience working with NFL-related content or within a sports media organization

Familiarity with emerging technologies and digital platforms (e.g., AR, VR, social media trends)

Strong network within the sports content community

Benefits

Comprehensive benefits offerings

Company

National Football League (NFL)

The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event.

Founded in 1920

New York, New York, USA

1001-5000 employees