Direct Online Marketing · 6 days ago
Organic Department Manager
Pittsburgh, PA
Full-time
Hybrid
Senior Level
5+ years expDirect Online Marketing (DOM) is a full-service digital marketing agency focused on data-driven campaigns. As the Organic Department Manager, you will lead the strategic vision and performance of DOM’s organic marketing services, managing a team of digital marketing professionals to enhance service offerings and ensure client success.
AdvertisingContent MarketingDigital MarketingDigital MediaEmail MarketingLead GenerationMarketingSEMSocial Media Advertising
Responsibilities
Owning the daily operations and long-term vision for the department. This includes our services such as SEO, GEO, CRO, and email marketing
Leading department initiatives that elevate service quality, performance outcomes, and scalability
Developing and refining processes and workflows to improve team efficiency and client results
Identifying new opportunities to expand capabilities, enhance expertise, or strengthen client offerings
Proactively reviewing client strategies and performance across client accounts
Demonstrating true ownership of client outcomes — investigating issues, identifying root causes, and implementing solutions
Ensuring consistent communication of progress, insights, and opportunities with internal teams and stakeholders
Managing, mentoring, and developing a team of 5–10 SEO specialists
Fostering a culture of accountability, collaboration, innovation, and curiosity
Providing guidance, performance feedback, and ongoing professional development support
Qualification
Required
5+ years of hands-on SEO experience across diverse industries, platforms, and business goals
3+ years of management experience overseeing team performance, workload, and professional development
Advanced understanding of SEO strategy, technical SEO, content optimization, and the impact of Google algorithm updates
Strong marketing foundation with the ability to connect SEO efforts to broader business goals
Experience working with common CMS platforms (WordPress, HubSpot, Shopify)
Advanced proficiency in analytics and SEO tools (Google Analytics, Google Search Console, SEMrush, and similar platforms)
Strong written and verbal communication skills, with the ability to distill insights and present recommendations clearly
High accountability and ownership over results
Adaptability and openness to change in a fast-moving industry
Positive, professional, and aligned with DOM's core values
Strong attention to detail and a client-centric mindset
Curiosity and a drive to understand the 'why' behind performance shifts
Excellent time management, organization, and prioritization skills
A Bachelor's degree or equivalent work experience in marketing
General marketing knowledge and strong analytical thinking
Creative problem-solving abilities
Outstanding computer and organizational skills
Excellent written and verbal communication
Preferred
Experience building or evolving SEO processes or service offerings
Familiarity with AI automation tools for workflow efficiency
Agency experience or experience managing SEO programs at scale
Additional experience with advanced analytics platforms or reporting tools
Benefits
Health, dental, and vision insurance
Short-term disability coverage
A 401(k) with company match
Annual profit sharing
Company
Direct Online Marketing
DOM has been using SEO, PPC, and their top 200 global Premier Google Partner status to help businesses connect with consumers since 2006.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Anthony Pollino
Creative Services Department Manager
Justin Seibert
President
Recent News
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