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GALLO · 4 days ago

Sr. Manager - Brand Management

Dallas, TX

Full-time

Hybrid

Senior Level

$147K/yr - $221K/yr

7+ years exp

GALLO is a top spirits supplier in the United States, driven by a mission to build the next great American spirits company. They are seeking a dynamic Brand Marketing Leader who will craft and execute brand plans, manage brand architecture, and guide marketing strategies to optimize brand performance and consumer engagement.

Wine & Spirits

Growth Opportunities

No H1B

Responsibilities

Independently craft and execute strong brand plans, shaping strategies that differentiate our brands, drive consumer choice, and build lasting advocacy

Lead the Brand Strategic Planning process, manage brand architecture, and coach your team to align brand objectives with consumer needs

Own the end-to-end development process, ensuring agile execution of marketing initiatives, optimizing P&L performance, and identifying opportunities that strengthen profitability and brand health

Guide compelling activation strategies, innovative marketing approaches, and cross-channel tactics that are consistent with brand strategy and resonate in real-world markets

Leverage consumer empathy, market trends, and qualitative insights to create meaningful, repeatable sales activity and measurable ROI

Partner with cross-functional teams, agencies, and key stakeholders to ensure every touchpoint drives impact

Balance creativity with data-driven decision-making, making thoughtful trade-offs across the marketing mix to optimize brand performance today while building equity for the future

Qualification

Brand ManagementP&L ManagementMarketing StrategyOn-Premise Channel KnowledgeStakeholder ManagementAgile Environment ExperienceAnalytical ThinkingConsumer InsightsMarketing Mix OptimizationTeam LeadershipCross-Functional CollaborationCreativity

Required

Master's degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of Gallo Spirits BU experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 9 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility

Required to travel up to 25% of the time in-market in order to perform job duties

Experience managing total P&L for brand

Knowledge of the on-premise channel

Experience managing A&P budgets with a diverse marketing mix

Demonstrated ability to think analytically

Experience managing a broad range of stakeholders & multiple external agencies

Ability to effectively manage competing priorities and operate with a sense of urgency

Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description

Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description

Preferred

Master's degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 9 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 8 years of Gallo Spirits BU experience reflecting increasing levels of responsibility

Strong understanding of the on-premise channel

Experience managing a global brand or leading a global marketing initiative

Experience managing ambassador or advocacy teams

Experience working in an agile environment

Beer or spirits industry experience