Westfield Outdoor, Inc. · 6 hours ago
Product Manager - Outdoor Sporting Goods
Indianapolis, IN
Full-time
Onsite
Mid, Senior Level
3+ years expWestfield Outdoors is a leading Indianapolis-based company specializing in durable goods manufacturing and international importing services. The Product Manager is responsible for overseeing and coordinating activities across the product lifecycle, with a primary focus on Discovery & Innovation, New Product Planning, and New Product Introduction in the durable goods sector.
Responsibilities
Define market research goals and direct execution of market research plans tailored to durable goods
Conduct competitive analysis focusing on physical goods to understand competitors' strengths, weaknesses, and market positioning
Develop and document insights into consumer preferences for outdoor leisure products, sharing findings with stakeholders to inform strategic planning
Identify and define target market segments based on consumer motivations and needs specific to durable goods
Create a strategic baseline and long-term vision for durable goods product lines, establishing realistic and measurable objectives
Develop a durable goods portfolio roadmap, including channel differentiation strategies for products such as camping furniture, soft coolers, and patio furniture
Conduct ongoing market, financial, and performance analysis to identify new product opportunities in durable goods
Oversee development projects for durable goods, managing scope and making trade-off decisions to meet feature, cost, and schedule objectives
Lead cross-functional teams in executing launch plans for physical products, ensuring all deliverables are met
Manage risks associated with the development and product launch of durable goods
Prepare and oversee the creation of marketing materials, sales guides, and training content tailored to physical product offerings
Recommend GO/NO-GO decisions at key milestones to ensure readiness for commercialization of durable goods
Monitor and analyze consumer satisfaction, competitor actions, sales performance, and promotional effectiveness for durable goods against KPIs
Conduct regular product reviews to assess performance and recommend adjustments to the marketing mix specific to outdoor and leisure products
Track product lifecycle states and make rationalization decisions, including discontinuations of underperforming durable goods as needed
Qualification
Required
3-7 years of experience in product management specifically within the durable goods sector, with a focus on mass and specialty retail channels
Proven success in managing the lifecycle of physical, durable goods products
Strong understanding of manufacturing processes, materials, and supply chains for durable goods
Excellent interpersonal and relationship-building skills
Proficiency in data analysis and reporting tools
Effective written and verbal communication skills
Ability to lead and work within cross-functional teams
Proficiency in MS Office Suite (PowerPoint, Excel, Word, Outlook)
Knowledge of the unique requirements and intricacies of various retail channels for physical products
Self-motivated team player with a 'Can-Do' attitude
Strong organizational skills and ability to multitask effectively
Willingness and ability to travel domestically and internationally up to 30% of the time
Preferred
Bachelor's degree in Product Management, Business Management, Marketing, or a related field preferred
Benefits
Health, dental, and vision insurance.
Generous paid time off and holidays.
401(k) retirement plan with company match.
Opportunities for professional development and career growth.
Company
Westfield Outdoor, Inc.
Westfield Outdoors® was founded in 2004 with a focus and commitment to help customers develop and maintain successful outdoor product portfolios for consumers who enjoy an active lifestyle.
51-200 employees
H1B Sponsorship
Westfield Outdoor, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (1)
Funding
Current Stage
Growth StageLeadership Team
Joshua Liley
E-COMMERCE NATIONAL ACCOUNT MANAGER
Company data provided by crunchbase