BigHand · 1 week ago
Email Marketing Specialist
United States
Full-time
Remote
Mid LevelBigHand is a technology solutions provider for legal professionals, focused on enhancing efficiency and decision-making. The Email Marketing Specialist will be responsible for creating, executing, and optimizing email campaigns to drive demand generation and pipeline contribution, while ensuring transparency and continuous improvement through data-driven insights.
Information TechnologyLegal TechProductivity ToolsSoftware
Responsibilities
Create and manage always-on nurture email programs designed to engage leads and move them through the funnel
Develop ad hoc email campaigns for demand generation initiatives, ensuring alignment with broader marketing strategies
Optimise email performance through A/B testing, segmentation, and continuous refinement of messaging and design
Plan and deliver webinars, from topic development and promotion through to live hosting
Partner with Product Marketing, Sales, and subject-matter experts to align webinar content to campaigns and target audiences
Support webinar promotion and logistics to drive strong registration and attendance
Execute post-webinar follow-ups, including on-demand access, nurture journeys, and sales hand-off where appropriate
Track and report on webinar performance, including engagement, MQLs, and pipeline contribution, using insights to continuously improve results
Own accountability for email-driven pipeline contribution, including MQLs, SALs, and downstream impact
Partner with Marketing Operations to track, analyse, and report on email performance metrics, including engagement rates, conversions, and ROI
Provide transparent updates to leadership on the impact of email campaigns and areas for optimisation
Collaborate with the Field Marketing Lead and Events Marketer to align email strategies with campaign and event goals
Integrate email marketing efforts with sales priorities and demand generation targets to ensure consistency and impact
Own and continuously improve BigHand’s always-on nurture programs, ensuring leads are effectively engaged throughout the customer journey
Use behavioural and demographic data to personalise nurture streams, enhancing relevance and engagement
Experiment with new tools, technologies, and strategies to improve email performance and effectiveness
Stay up-to-date with email marketing best practices, trends, and compliance regulations to maintain high deliverability and engagement rates
Collaborate with Marketing Operations to ensure accurate segmentation and targeting for all email campaigns
Proactively identify opportunities to improve data quality and expand audience reach through email efforts
Qualification
Required
Ability to create and manage static/dynamic lists, import prospects, and maintain data hygiene
Skilled in building and editing emails using Pardot's builder, applying personalisation and responsive design best practices
Familiarity with navigating and editing Engagement Studio workflows, automation rules, and completion actions to support nurture programs
Experience with A/B testing, validating content, and analysing email performance metrics to optimise campaigns
Familiarity with AI-powered tools for content generation, subject line optimisation, design, insights and analysis
Preferred
Knowledge of Stripo is a plus
Benefits
15 days vacation per year + 2 personal days to take for anything you like!
10 paid holidays, including 4 floating holidays
3 additional BigHand days off between Christmas & New Year
Wellbeing benefits including medical, dental, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
Opportunities to give back with company volunteer events and individual volunteer days
Career growth opportunities and study leave options
Family benefits including enhanced parental leave and fertility support
Financial benefits including 401K with employer match, short-term disability, life insurance, and flexible spending accounts
Fully remote working
Growing business with a global presence and a true focus on work-life balance
Company
BigHand
BigHand provides technology solutions for busy legal professionals with data and insights to increase value and boost profits.
Founded in 1995
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2020-08-28Acquired
Leadership Team
Loren Brockhouse
Chief Revenue Officer (CRO)
Recent News
2025-11-20
Company data provided by crunchbase