Apply on Employer Site

VIVAZEN · 5 days ago

Director of Trade Marketing

United States

Full-time

Remote

Director/Executive

8+ years exp

VIVAZEN is a high-growth, high-profit CPG and functional beverage company recognized for breakthrough innovation and category leadership. In this role, you will own retail activation and commercial enablement initiatives that support sales and field organizations, while ensuring strategies translate into effective programs across priority accounts.

E-CommerceFood ProcessingWholesale

Growth Opportunities

Responsibilities

Develop and execute national retail and channel activation plans aligned to commercial priorities

Oversee the forecasting, sourcing, and deployment of execution materials and in-market assets

Build customer-facing decks, one-pagers, and toolkits that support sell-in and improve retail performance

Design account-level programs and activation plans that strengthen visibility and throughput

Manage retail initiatives including displays, placements, partnership activations, and in-store events

Deliver performance reporting such as pre/post analysis, velocity trends, and ROI recaps

Partner closely with Sales, Field, and Key Accounts to ensure clean deployment and in-market execution

Manage budgets, vendor relationships, and operational workflows with discipline

Conduct periodic field visits to understand retailer needs and validate execution

Improve internal systems, communication, and processes to support a fast-moving commercial organization

Qualification

Commercial Activation StrategyRetail ExecutionBudget ManagementData AnalysisProject ManagementHigh AccountabilityCross-Functional CollaborationCommunication