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DRUM Associates · 6 days ago

Sales Enablement & Revenue Marketing Specialist

New York, NY

Full-time

Onsite

Mid Level

DRUM Associates is focused on enhancing workforce skills through their UPSKILL program, and they are seeking a Sales Enablement & Revenue Marketing Specialist to drive lead generation and support sales efforts. This role involves building targeted campaigns, creating marketing content, and collaborating across teams to ensure alignment and improve lead quality.

AdviceConsultingProfessional Services

Growth Opportunities

Responsibilities

Build and manage targeted prospect lists based on industry, company size, and buyer persona of IT and Engineering Director, VP, or C-Suite decision makers

Plan, execute, and optimize outbound campaigns in HubSpot to generate interest in DRUM UPSKILL programs

Track engagement metrics (opens, clicks, replies) to identify warm leads and route them to the sales team

Research target accounts and create account intelligence briefs to inform personalized outreach

Develop and maintain email templates, one-pagers, and decks tailored to key personas and industries

Create visually compelling collateral using Canva, including case studies, client success stories, and promotional visuals highlighting DRUM’s consulting and upskilling expertise

Package insights, campaign results, and client stories to improve sales outreach and engagement

Optimize HubSpot workflows, sequences, and automation to support lead nurturing and campaign execution

Maintain CRM data cleanliness and segmentation to improve targeting and analytics

Set up alerts and triggers so engaged accounts are routed efficiently to the appropriate sales reps

Share insights from campaigns, lead quality, and prospect engagement with marketing and sales teams

Ensure alignment between campaigns, marketing initiatives, and DRUM UPSKILL sales motions

Report regularly on campaign performance, lead quality, and content impact to drive continuous improvement

Qualification

HubSpot CRMCampaign managementCopywritingCanva proficiencyData analysisMarketing operationsLead intelligence platformsCross-team collaborationDetail-oriented