Digital Marketing Recruiters · 2 days ago
Paid Media and SEO Manager
Dania, FL
Full-time
Onsite
Mid, Senior Level
$75K/yr - $100K/yr
3+ years expDigital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. They are seeking a data-driven Paid Media and SEO Manager to manage campaigns that fill the sales pipeline with qualified homeowners, optimize website performance for search visibility, and enhance the company's digital reputation.
EmploymentHuman ResourcesRecruitingStaffing Agency
Hiring Manager
Marti Willett
Responsibilities
Plan, execute, and optimize paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) focused on generating high-intent homeowner leads
Develop conversion-focused landing pages and A/B test creative, copy, and CTAs to maximize lead volume and cost efficiency (CPL, CPA)
Manage budgets, pacing, and performance reporting to ensure ROI goals are consistently achieved
Set up and maintain conversion tracking, Google Analytics 4, and campaign dashboards to measure results accurately
Collaborate with sales to ensure lead quality and follow-up processes are aligned for conversion
Execute on-page, technical, and local SEO strategies to increase rankings and organic leads
Manage and optimize Google Business Profile (GBP) listings, ensuring NAP consistency and visibility in local search results
Conduct keyword research, content planning, and competitor analysis to identify new traffic opportunities
Collaborate with the web/design team to ensure pages are optimized for both SEO and conversions
Develop and implement a review acquisition strategy to increase positive customer reviews across Google, Yelp, Houzz, and other relevant platforms
Create post-project communication flows to request and monitor customer feedback
Respond professionally to online reviews and track sentiment trends to improve brand reputation
Analyze review data to identify areas for improvement in the customer journey and marketing messaging
Provide regular reporting on key metrics (leads, conversions, CPL, ROAS, keyword rankings, review growth)
Identify insights and actionable recommendations for continuous improvement
Stay ahead of industry trends and algorithm updates in paid media, SEO, and reputation management
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent work experience)
3–5+ years of experience in Google Ads, social media advertising, and SEO for a local service-based business (home services or remodeling experience a plus)
Demonstrated success driving lead generation and improving conversion rates
Working knowledge of Google Analytics 4, Google Tag Manager, Search Console, and CRM systems
Proven ability to plan and execute review acquisition and reputation management initiatives
Strong analytical, organizational, and communication skills
Ability to work full-time in-office and collaborate across teams
Preferred
Experience in home improvement, contracting, or real estate marketing
Familiarity with local SEO tools (BrightLocal, Yext, or Whitespark)
Knowledge of basic HTML/CSS or WordPress for on-page adjustments
Experience with video ad campaigns and remarketing funnels
Fluent in Spanish (nice to have)
Benefits
Health, vision, and dental insurance.
401(k) plan with a 4% employee contribution matched 100% by the company.
Paid holidays after 90 days.
Paid time off for six major holidays, plus three paid sick or personal days in the first year (after 90 days).
Company
Digital Marketing Recruiters
Digital Marketing Recruiters matches digital marketing professionals with companies seeking to fill marketing roles.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase