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TD · 7 hours ago

Marketing Planning Manager (US) - Consumer Lending

Wilmington, Delaware

Full-time

Onsite

Mid, Senior Level

$91K/yr - $146K/yr

7+ years exp

TD is one of the world's leading global financial institutions, and they are seeking a Marketing Planning Manager to serve as a trusted advisor to the Consumer Lending businesses. This role involves developing and implementing integrated marketing strategies and plans while collaborating with various stakeholders to achieve business goals.

BankingFinanceFinancial ServicesWealth Management

Responsibilities

Creates integrated marketing campaigns that meet business and marketing strategies and objectives

Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs

Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)

Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior

Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans

Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing

Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans

Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets

Analyzes past results and makes recommendations to maximize return on investment

Evaluates effectiveness of in market activity – Post Implementation Review (including recommendations)

Tells our Story – effectively communicates the results and sells the value of marketing

Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion

Navigates through roadblocks by engaging key stakeholders/sponsors

Leads multi-functional teams through the project

Tracks and manages budget against plan, meeting all financial reporting requirements

Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data

Uses data combined with judgement and intuition to make recommendations and drive action

Utilizes data to tell our story and make recommendations that are simple and concise

Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems

Qualification

Consumer lending marketing experienceMarketing strategy developmentCross-functional team leadershipForecastingP&L managementProject management toolsDigital marketing campaignsAnalytical thinkingPresentation skillsRelationship building skillsTeam player

Required

Undergraduate degree and/or equivalent relevant experience

7+ years experience

Ability to work successfully as a member of a team and independently

Ability to handle confidential information with discretion

Preferred

Residential lending product marketing experience

7+ years of prominent banking institution experience

Bachelor's degree in Marketing

Deep specialized (SME) knowledge within marketing planning or line of business marketing

Experience with forecasting and comfort navigating P&L impact/drivers

Ability to apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research

Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services

Ability to lead projects of significant complexity and moderate risk exposure, in addition to leading a team of professional peers

Sophisticated understanding of clients through the interpretation of end user research and analytics

Ability to provide direction, coaching and leadership to other teammates, particularly around marketing programs development & management, and around creative development

Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities

Strong relationship building skills resulting in the ability to influence others to adopt a new perspective

Strong presentation skills and communication skills

Demonstrated budget management experience

Demonstrated experience working with multiple external partners, agencies, and business lines to achieve campaign objectives and meet deadlines

Demonstrated experience direct-to-consumer and/or digital marketing campaigns, life-style triggers, or customer cross-sell journeys, including strategy, launch and post-implementation review

Analytical, big-picture thinker: experience building innovative test-and-learn strategies and evolving marketing program to best in class

Ability to contribute to strategic direction of their portfolio and provide advice and recommendations to senior leadership

Experience with project management tools and visual dashboards (Adobe Workfront, QuickBase and Jira a plus)

Experience operating in Pods/Agile environment (i.e. Scrum-Methodology or Kanban), a plus

Advanced proficiency with Excel (pivot tables and reporting, visuals, etc.)

Team player; positive energy and attitude