Apply on Employer Site

Life is Good · 2 days ago

Copywriter

Boston, MA

Full-time

Hybrid

Senior Level

5+ years exp

Life is Good is a company that values optimism and creativity, and they are seeking a Copywriter to join their team. In this role, you will write and edit compelling copy that aligns with the brand's mission and engages their community, while collaborating with a creative team to enhance brand awareness and customer loyalty.

ApparelFashionLifestyleRetail

Responsibilities

You write, edit, proof, and post captivating, compelling copy that serves our mission to spread the power of optimism as well as business strategies and initiatives

You ensure a cohesive brand voice across all mediums (e.g., websites, emails, blog posts, catalogs, retail signage, etc.)

You collaborate with product and graphic designers to concept and execute breakthrough ideas that grow brand awareness, revenue, and customer loyalty

You actively provide your point of view, collaborating with cross-functional stakeholders throughout the creative process

You develop and maintain an understanding of the ever-evolving needs, aspirations, and motivations of our audiences and our business

You are proactive and innovative in seeking out and delivering new ways to engage our consumers through written, spoken, and shared messages

You regularly study consumer insights and marketing best practices for direction and opportunity to keep our brand voice fresh and relevant

Qualification

CopywritingDigital marketingECommerce knowledgeBrand identity buildingCopyeditingConsumer insightsWriting for social mediaCreative collaborationFeedback skills

Required

You bring the experience gained from at least 5 years working as a copywriter for a company or agency

Your work is evidence of your genuine passion for digital marketing and your knowledge of eCommerce

You have examples of effective writing for a variety of commercial audiences

You have experienced success and growth in a similar industry and can point to specific contributions you have personally made

You have contributed to building brand identity and reach through copy and content

You are dedicated to detail and copyediting (including spelling, grammar, and punctuation)

You enjoy communicating clearly, creatively, simply, and authentically

Your experience shows your love for generating a high volume of engaging copy every day

You are confident in your ability to help define and drive the Life is Good voice (which we define as brief, wise, fun, positive, cool, and informal)

You are a genuinely optimistic person with a good sense of humor

You thrive in a fast-paced, creative environment and have the ability to move quickly and comfortably between multiple projects

You have demonstrated an ability to work both independently and with a group, as part of a dynamic team of creative professionals

You are known for your ability to give and receive feedback thoughtfully and constructively

Creative directors and designers who work with you value your opinion regarding copy as it supports the project or task, believing you to be a wondrous and wizardly wordsmith

You have a knack for the nuances that make credible writing for .com, retail, social sharing, and blogs

You get the 'why' behind social media and understand how to write for each platform