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Air Apps · 4 days ago

User Acquisition Specialist

San Francisco, CA

Full-time

Onsite

Mid Level

4+ years exp

Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner. The User Acquisition Specialist will lead efforts to attract and retain new users across multiple acquisition channels, optimizing marketing spend and ensuring user growth aligns with business goals.

Mobile AppsSoftware

Responsibilities

Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs

Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters

Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders

Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth

Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions

Qualification

User acquisitionPerformance marketingAd platformsAnalytics toolsA/B testingAnalytical skillsStrategic thinkingCommunication skills

Required

Bachelor's degree in Marketing, Business, or a related field

Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns

Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies

Strong analytical, strategic thinking, and communication skills