Fitch Irick Corporation · 5 days ago
Marketing Specialist
Charlotte Metro
Full-time
Onsite
Mid, Senior Level
5+ years expFitch Irick Corporation is a mission-driven affordable housing developer dedicated to creating and preserving high-quality, sustainable, and affordable housing communities. The Marketing Associate is responsible for planning, executing, and optimizing marketing strategies that support leasing performance and brand awareness across the affordable housing portfolio.
Financial ServicesReal EstateReal Estate Investment
Hiring Manager
Allison Clay
Responsibilities
Develop and implement comprehensive marketing plans for new lease-ups, stabilized assets, and underperforming communities
Align marketing efforts with occupancy goals, leasing velocity targets, and regulatory timelines
Monitor performance and provide monthly reporting on campaign effectiveness and ROI
Manage online presence across platforms including Apartments.com, Zillow, RentCafe, and other Internet Listing Services (ILS)
Administer and optimize AI leasing and communication tools such as EliseAI to support lead nurturing, appointment scheduling, and resident engagement
Partner with IT and property management teams to ensure seamless integration of marketing platforms with internal systems
Track digital engagement analytics and implement data-driven strategies to improve conversion rates
Serve as the primary marketing advisor to Regional Managers and Property Managers, offering guidance on advertising, outreach, signage, and leasing events
Develop property-specific marketing materials and collateral consistent with brand standards and fair housing regulations
Provide training and onboarding for site teams on marketing best practices and systems usage
Design and support grassroots marketing campaigns targeting local employers, service agencies, housing authorities, and community-based organizations
Plan community events and marketing initiatives that drive local visibility and resident engagement
Cultivate partnerships to strengthen referral networks and enhance the company’s reputation in target markets
Ensure all marketing and advertising content adheres to Fair Housing, HUD, LIHTC, and Rural Development regulations
Uphold brand standards across digital, print, and onsite materials
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field preferred
5+ years of progressive experience in marketing, with at least 2 years in multifamily or affordable housing
Proficiency with leasing and marketing platforms (e.g., EliseAI, Zillow, Apartments.com, Yardi RentCafe)
Strong understanding of digital advertising, lead generation, SEO/SEM, and social media strategy
Experience with analytics platforms and CRM tools to assess performance and guide strategy
Working knowledge of Fair Housing marketing compliance
Excellent communication, project management, and people skills
Benefits
Health, dental, and vision insurance.
Short-term & long-term disability.
Life insurance & AD&D coverage.
Pet insurance.
PTO
Paid company holidays & floating holiday of choice.
Employee Assistance Plan for you and your family.
Culture of Growth: Enjoy a workplace that celebrates milestones, rewards high-quality work, and offers professional development opportunities.
Company
Fitch Irick Corporation
Fitch Irick Corporation is making a positive difference in the world one resident at a time while utilizing local, state, and federal tax-advantaged financing programs to enhance communities via the acquisition, development, and management of quality affordable housing.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase