BGB Group · 1 week ago
EVP, Managing Director, Strategy
NYC Metro Area
Full-time
Onsite
Director/Executive
$280K/yr - $350K/yr
12+ years expBGB Group is a healthcare communications agency known for excellence and professionalism, seeking an EVP, Managing Director, Strategy to lead their Brand Strategy function. This role involves driving the vision and strategic direction for brand strategies, fostering innovation, and collaborating with senior executives to ensure alignment with client objectives and business goals.
AdvertisingConsultingMarketing
Responsibilities
Lead the vision and strategic direction for the Brand Strategy team, ensuring that all client brand strategies are innovative, data-driven, and aligned with BGB’s overarching business goals
Drive the development and implementation of brand positioning, brand architecture, and category strategy for key healthcare clients, with a focus on sustained business growth
Collaborate with the agency’s leadership and other departments to create integrated strategies that deliver exceptional client results, maintaining a holistic approach to brand communications
Advise C-suite and senior client leadership teams on complex brand challenges, bringing strategic insights and actionable solutions to enhance brand performance in the marketplace
Lead key initiatives in brand development, offering guidance on cutting-edge strategies, market insights, and new opportunities for brand growth
Foster a culture of continuous innovation and excellence within the Brand Strategy department, encouraging new ways of thinking and the application of innovative strategies to client challenges
Serve as the primary strategic partner to executive-level clients, ensuring alignment between client goals and brand strategies that drive measurable business results
Build and maintain deep, long-term relationships with clients, fostering trust and loyalty while consistently delivering high-quality brand strategies
Oversee new business development efforts, identifying opportunities for growth and working with cross-functional teams to pitch and win new business
Drive high-level presentations and strategy discussions with clients and internal stakeholders, effectively articulating brand visions and recommendations
Lead and guide senior team members in presenting strategic solutions to clients, ensuring clarity, confidence, and alignment on all projects
Lead, mentor, and inspire a high-performing team of brand strategists, providing guidance, development, and opportunities for professional growth
Promote cross-functional collaboration within the agency, ensuring the Brand Strategy team works seamlessly with creative, media, and analytics teams to develop and execute unified brand strategies
Actively contribute to talent acquisition, recruitment, and retention, building a diverse and exceptional Brand Strategy team
Develop and implement a comprehensive team training and development strategy that ensures continuous skill-building and strategic growth across the department
Cultivate a positive and inclusive team culture that encourages creativity, innovation, and accountability
Ensure the Brand Strategy team consistently delivers on time, on budget, and within scope, managing the department’s resources and workflow with efficiency and effectiveness
Establish and uphold best practices and standards across the Brand Strategy function, ensuring consistent quality, rigor, and creativity in all outputs
Provide oversight on department budgets, ensuring effective resource allocation and strategic investment in key initiatives
Develop and maintain detailed reports and analytics that assess the performance and impact of brand strategies, using data to inform future decision-making and optimization
Maintain an in-depth knowledge of industry trends, emerging technologies, and new methodologies in brand strategy and healthcare communications
Position BGB Group as a thought leader in the healthcare brand strategy space by speaking at industry events, publishing thought leadership content, and engaging in relevant professional networks
Inspire innovation within the Brand Strategy team by identifying and implementing new tools, techniques, and approaches that will keep the agency ahead of the curve
Qualification
Required
Robust strategic mindset
Extensive industry experience
Ability to collaborate with senior executives across the agency
Lead a team of talented brand strategists
Drive the overall vision, strategic direction, and growth of the Brand Strategy function
Shape and execute forward-thinking brand strategies for healthcare brands
Foster innovation and maintain the agency's reputation for excellence
Advise C-suite and senior client leadership teams on complex brand challenges
Drive the development and implementation of brand positioning, brand architecture, and category strategy
Collaborate with the agency's leadership and other departments to create integrated strategies
Serve as the primary strategic partner to executive-level clients
Build and maintain deep, long-term relationships with clients
Oversee new business development efforts
Drive high-level presentations and strategy discussions with clients
Lead, mentor, and inspire a high-performing team of brand strategists
Promote cross-functional collaboration within the agency
Actively contribute to talent acquisition, recruitment, and retention
Develop and implement a comprehensive team training and development strategy
Ensure the Brand Strategy team consistently delivers on time, on budget, and within scope
Establish and uphold best practices and standards across the Brand Strategy function
Provide oversight on department budgets
Develop and maintain detailed reports and analytics that assess the performance and impact of brand strategies
Maintain an in-depth knowledge of industry trends, emerging technologies, and new methodologies in brand strategy and healthcare communications
Position BGB Group as a thought leader in the healthcare brand strategy space
Inspire innovation within the Brand Strategy team
Preferred
12+ years of experience in brand strategy, with a strong focus on the biopharmaceutical and healthcare industries at promotional advertising agencies
Proven success in senior leadership roles, with extensive experience in managing teams and driving results across brand strategy, marketing, and communications functions
Expertise in developing and executing large-scale brand strategies for major healthcare clients
Exceptional communication, negotiation, and presentation skills
Strong business acumen, with the ability to assess and manage P&L, develop strategic roadmaps, and deliver against client and agency goals
Demonstrated success in business development, including pitching, selling, and leading client engagements
A collaborative and inclusive leadership style, with a passion for mentoring and developing the next generation of strategists
A visionary, entrepreneurial mindset with a track record of driving innovation and growth within an agency setting
Company
BGB Group
BGB Group is a marketing company that specializes in scientific communications, strategic consulting, and promotional advertising services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
TPG
2021-10-14Private Equity
Leadership Team
T
Teresa Day
Chief Operating Officer & Managing Director
Recent News
GlobeNewswire
2026-01-07
American Citizens Abroad
2025-03-31
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