Columbus Metropolitan Library · 1 week ago
Director of Marketing & Communications
Columbus, OH
Full-time
Onsite
Director/Executive
$106K/yr - $178K/yr
7+ years expColumbus Metropolitan Library is committed to diversity and equal employment opportunity. As the Director of Marketing & Communications, you will lead the library's marketing strategy, oversee brand expression, and manage integrated communications to enhance community engagement and partnerships.
EBooksEducationEvents
Responsibilities
Responsible for all marketing, public relations, customer insights/marketing data and integrated communications strategies for the library
Develops and manages strategic and integrated marketing plans, as well as department specific goals and objectives to support the library’s strategic plan
Leads the development of CML’s marketing insights, analytics, audience segmentation, and M&Cs performance measurement capabilities. Ensures data informs messaging, channel strategy, campaigns, and organizational decision making
Positions the M&C team as a strategic partner for internal partners
Leads brand strategy to ensure coherent, consistent, compelling brand expression across channels, branches, and experiences
Oversees the creative direction, content strategy, digital experience, and content management
Leads the library’s crisis communication response plan and makes recommendations on communication protocols. May serve as the library’s primary spokesperson for the delivery of the library’s message to external constituents
Manages and monitors department budget; coordinates, initiates and approves documentation to ensure proper fiscal and regulatory control
Provides marketing and public relations counsel to library CEO and executive leadership team as needed
Prepares and executes executive and/or organizational level messages, including presentations, correspondence and written remarks
Responsible for staff onboarding, professional development, assessment, coaching and training of assigned staff. Sets individual performance measurements for staff and holds them accountable. Ensures team is built on modern structures and workflows and that each staff member has role clarity
In collaboration with the Planning & Strategy Officer, cultivates and optimizes strategic partnerships on behalf of the library as assigned. Engages with strategic partners to foster and strengthen mutually beneficial relationships. Proactively identify, design, and propose new opportunities to expand and enhance partnerships that align with the organization’s goals and growth objectives
Identifies and meets with key business and non-profit leaders, organizations, community groups, educational institutions and other entities to partner with the library to increase brand awareness
Serves as a member of library’s Directors’ Team. Represents the M&C Department on other committees as needed. Leads and/or co-chairs large projects through effective project management as needed
Performs additional duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field required; Master's preferred
7+ years' of progressive management experience in marketing, brand strategy, communications, or related fields
Experience leading a marketing function in a multi-stakeholder environment (library, public sector, nonprofit, higher ed, or civic organization experience preferred)
Demonstrated success building or applying audience insights, digital strategy, and performance measurement
Experience leading cross-functional planning processes and collaborating at the executive leadership level
Experience managing creative, content, and channel teams (including external partners/agencies)
Experience building modern marketing capabilities such as segmentation, analytics, content strategy, and integrated planning approaches
Ability to lead and mentor teams through change
Strong written, verbal, and presentation skills
Ability to operate library technology including personal computer, email, software programs (i.e. Windows/Microsoft Office) and other job-related equipment and systems
Ability to utilize reliable transportation to promptly report to job assignment and other locations, per job requirements
Preferred
Master's degree in Marketing, Business, Communications, or related field
Experience leading a marketing function in a multi-stakeholder environment (library, public sector, nonprofit, higher ed, or civic organization experience preferred)
Benefits
A robust benefits package that supports your physical, mental, and financial well-being.
Comprehensive medical, dental, and vision plans to meet your healthcare needs.
A qualified employer for Public Service Loan Forgiveness.
Access to mental health resources and employee assistance programs for your peace of mind.
Generous paid time off and leave options to balance your work and personal life.
Participation in the Ohio Public Employees Retirement System (OPERS) and additional investment & savings plans.
A variety of voluntary and supplemental insurance plans to complement your lifestyle.
Company
Columbus Metropolitan Library
Columbus Metropolitan Library is a public library system that offers books, e-content, and events for kids, teens as well as adults.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Patrick Losinski
Chief Executive Officer
Annette Slonaker
Assistant to the CEO
Recent News
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