Galderma · 1 week ago
Brand Manager, HCP Marketing, Consumer
Fort Worth
Full-time
Onsite
Mid, Senior Level
5+ years expGalderma is a leading dermatology company that offers a unique breadth of integrated offerings in Injectable Aesthetics, Dermatological Skincare, and Therapeutic Dermatology products. They are seeking a Brand Manager, HCP Marketing, Consumer who will be responsible for developing and executing the HCP marketing strategy for Cetaphil, driving brand growth and profitability within the U.S. market.
Responsibilities
Lead best in class brand strategies and tactics
Lead the creation and execution of best-in-class tactics and resources to support multi-channel customer engagement, in collaboration with cross-functional partners. Gain approval for marketing materials through internal review process including management reviews and PRC
Ensure optimal brand positioning, core messaging, and pull-through to maximize brand value. Effectively leverage all commercial platforms to accelerate product growth and market share
Apply customer insights and market research (quantitative and qualitative) to drive continuous improvement and further inform decision-making
Effectively leverage, optimize, revamp and repurpose existing resource in cost efficient manner
Own the relationship with digital and print vendors on creative agency management
Support all phases of annual planning
Contribute to the development of annual brand plans and lead tactical plans for the U.S. market
Ensure consistent brand / clinical positioning and alignment of financial objectives for all assets, including appropriate resource allocation
Provide oversight to agencies, including SOWs, budget allocation, and spend phasing. Ensure alignment with brand strategies and deliverable expectations are met/exceeded
Drive innovation and market expertise
Bring innovation to how brand(s) are positioned to patients based on a comprehensive understanding of our customers, competitors and the market environment. Gather in-depth knowledge of competitor brands and programs in order to inform market assumptions, drive innovation, and supplant existing products (brand or generic)
Design new tactics and solutions with a focus on innovation, for patients and Healthcare Professionals, ensuring legal/regulatory compliance and medical accuracy
Partner with sales leadership, field sales and training for effective deployment of resources and messaging
Support the rollout of quarterly marketing all call with field sales and ensure strategy is being executed
Work in the field with sales and HCPs to inform brand strategy and tactical execution
Lead the SMAC team and implement field insights into actionable strategies
Main point of contact for day-to-day Dermatology Skin Health sales team support, partnering closely with Manager of Dispensing and Operations, Consumer
Lead the HCP Engagement Strategy
Partner closely with HCP to Consumer Advocacy Manager in identifying opportunities to dive HCP engagement
Partner with social influence team and agency partners to ensure HCP is represented in key brand activations
Support the identification of relevant KOLs (HCPs) and cultivate relationships with thought leaders and professional organizations, as appropriate
Achieve financial targets
Responsible for achieving net sales and profit objectives established each year during the budget cycle
Meet/exceed brand volume targets, gross profit, gross margin, and EBIT. Budget Management and Resource Allocation; accountable for brand operating expenses through the budgeting and financial review process
Drive communication
Define plans to identify all relevant KPIs (brand level) and ensure proactive communication on all aspects of franchise performance
Other duties as assigned
Qualification
Required
Bachelor's degree in marketing or related field required
Five (5) or more years of progressive product/brand management experience required
Three (3) or more years commercial biotechnology and/or pharmaceutical experience; experience and proven success in Product/Brand Marketing across various therapeutic areas (prescription, buy-and-bill, specialty) is required
Expertise in developing strategic and annual brand plans; proven record of accomplishment in delivering brand level and overall portfolio financial objectives; achieving marketing KPIs. Including net sales and profit objectives
Demonstrated ability to lead brand and portfolio marketing. Experience in various customer segments and specialties preferred
Strong operational skills and financial acumen; demonstrated ability to develop detailed brand plans
Strong commercial and cross-functional experience required; proven track record of collaboration and coordination with key stake holders
Product launch and lifecycle management experience; knowledge and experience in launching new products and product life cycle management
Exceptional leadership and communication skills; proven ability to work collaboratively in a environment
Partnering with a wide range of internal and external partners
Comprehensive analytical/strategic thinking skills and decision-making; demonstrated ability to utilize data in fact based decision-making (data to insights, to action). Providing solid business rationale, clear sense of structure, accountability, timelines and urgency
Strong presentation skills and the ability to communicate effectively to all constituents, both internal and external. He/she will have the confidence and the ability to work effectively across a global enterprise articulating his/her vision and motivating people throughout the organization
Must be proficient in MS Office; especially Word, Excel and PowerPoint
Travel requirements; ability to travel up to 20% to participate in corporate HQ meetings, engage Thought Leaders in the medical community, connect with key customers, and facilitate national/regional sales meetings, and execute market research and advisory board programs
Preferred
MBA strongly preferred
Consumer and or Rx experienced preferred in dermatology
Demonstrated ability to lead brand and portfolio marketing. Experience in various customer segments and specialties preferred
Benefits
Competitive wage with shift differential
Annual bonus opportunities
Career advancement and cross-training
Company
Galderma
Galderma is the leading company solely dedicated to skin and advancing the future of dermatology.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Tom Christenson
Chief Financial Officer
Wendy Johnson
Vice President Strategic Partnerships and Professional Relations
Company data provided by crunchbase