The Colonial Theatre · 1 week ago
Director of Marketing and Communications
Bethlehem, NH
Part-time
Onsite
Director/Executive
$55K/yr - $65K/yr
7+ years expThe Colonial Theatre is a historic venue in New Hampshire's North Country dedicated to arts and culture. They are seeking a collaborative Director of Marketing & Communications to oversee and implement marketing strategies, manage public relations, and enhance community engagement.
Entertainment
Hiring Manager
Brenna Nicely
Responsibilities
Develop, manage, execute, and track the success of a holistic marketing and communications strategy for The Colonial Theatre, in collaboration with the Executive Director
Strategize, develop, manage, and optimize performance of marketing and advertising campaigns across various channels, including search engines, social media, local media, email, print advertising, etc
Create engaging and persuasive copy for social media, web landing pages, and email campaigns in collaboration with the Executive Director and programming staff
Plan, manage, and execute strategic email campaigns and public relations initiatives
Represent The Colonial Theatre at public events, and develop strong relationships within the local community
Analyze, plan, and execute social media strategy, including scheduling and managing daily posts, identifying strategic opportunities, recommending improvements, and communicating with followers on Facebook and Instagram
Plan, manage, and execute timely webpage updates for event pages, advancement campaigns, and institutional storytelling (blogs, press releases, etc.), in collaboration with the Executive Director and programming staff
Project manage and collaborate with graphic designer, photographers, and the broader team to produce visually appealing digital and print assets for marketing efforts, in keeping with brand visual identity and artist requirements
Coordinate dissemination of event posters, brochures, and other advertisements
Collaborate with the Executive Director on creative ways to manage advertising income via season brochures and monthly calendars, and identify new opportunities for generating advertising income
Track, report, and act on key performance indicators (audience composition, click throughs to ticketing or donations, program strengths/weaknesses, ticket sales, attendance, etc.)
Research trends in marketing and the arts, and inform management of changes that are relevant to the company’s marketing activities
Qualification
Required
7+ years of experience in marketing, communications, and digital media required
Excellent copywriting skills, time management, creativity, and ability to work independently
Proven experience in community engagement and relationship-building
Excellent marketing strategy, analytics, and campaign management across various digital and print channels
Strong social media marketing and management skills (familiarity with Meta suite, analytics tools such as Google Analytics and/or Facebook Insights, etc.)
Strong webpage and marketing email management and analytics skills (e.g. WordPress, Mailchimp)
Proficiency with content and advertising management systems (e.g. Google Ads, Facebook Ad Manager, Meta Business Suite)
Familiarity with graphic design practices (experience with Adobe Suite and/or Canva a plus)
Familiarity with Microsoft Office, Dropbox, Google Suite or similar co-working tools
Proven experience with database management systems (e.g. ticketing, POS, and/or CRMs)
Collaborative spirit, openness, sense of humor, ability to collaborate with a cross-functional team, passion for The Colonial's mission, and ability to inspire others to participate are all appreciated
Reliable transportation
Preferred
Experience in the arts and culture sector preferred
Candidates who do not fulfill every qualification but possess transferable skills and an excellent ability to learn and pick up new skills are encouraged to apply
Benefits
Flextime
Sick and vacation time
Health insurance stipend
Retirement benefit
Professional development
Company
The Colonial Theatre
The Colonial Theatre is the home of arts, film, music and culture in New Hampshire’s North Country.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase